Brand Tone

Friendly, knowledgeable, encouraging, playful, and relatable, creating a warming, relaxed atmosphere.

Brand Values

• •Passion for Horticulture
• •Quality and Expertise
• •Community and Accessibility
• •Customer-Centricity

Best Practices

• •Embrace the Expert Friend Persona: Write as if you're a knowledgeable friend offering helpful advice, not a distant corporation. Use "we" and "you" to create a direct and personal connection.
• •Keep it Positive and Encouraging: Frame plant care as an enjoyable and achievable journey. Avoid jargon and focus on simple, clear instructions. Celebrate the "easy" and "forgiving" nature of certain plants to welcome beginners.
• •Inject Personality and Humor: Don't be afraid to be a little playful. The "Left it too late?" copy on the website is a great example of using relatable humor to connect with customers.
• •Lead with Passion: Let your love for plants shine through in your writing. Share interesting facts, beautiful photos, and stories behind the plants to engage your audience.
• •Be Genuinely Helpful: Center your content around solving customer problems and answering their questions. From detailed care guides on your blog to responsive Q&As on social media, providing real value will build trust and loyalty.

Social Perception

Highly regarded as one of the best plant shops in Brighton, a 'treasure trove' with a unique collection and knowledgeable, friendly, and helpful staff. Perceived as a passionate, expert-driven local business that genuinely cares about its products and customers.

Copy Examples

• •New to the plant parent life? No worries, we've got your back. Meet our collection of 'virtually un-killable' green pals. They thrive on a little neglect and won't hold a grudge if you forget to water them. Perfect for busy students and first-timers!
• •Say hello to the stunning Calathea Orbifolia! Its beautiful, striped leaves are a real showstopper. It loves a bit of humidity and bright, indirect light to keep it looking its best. Got questions? Drop them in the comments below, we're here to help you grow! #RootedAndCo #PlantLove #Brighton
• •Your Brighton Oasis for Happy, Healthy Houseplants. From rare finds to easy-care classics, we hand-pick every plant with love. Come say hi at the Open Market or shop online for UK-wide delivery.
• •Uh oh, forgot their birthday? We won't tell.
• •Thinking of adding some green to your student digs? A plant can make any space feel more like home, and we’ve rounded up the best, most resilient options that will survive late-night study sessions and the occasional forgotten watering can.