Brand Tone

Approachable, encouraging, informative, friendly, relatable, positive, empowering, and adaptable to platform (more casual/trend-aware on social media).

Brand Values

• •Health and Wellness
• •Convenience
• •Quality and Authenticity
• •Community and Connection
• •Social Responsibility

Best Practices

• •Lead with the 'Why': Always connect the product's features (bone broth in a tea bag) to the customer's needs (convenience, health, energy).
• •Maintain an Encouraging Tone: Use positive and uplifting language. Frame the product as a partner in the customer's wellness journey, not just a product.
• •Emphasize Simplicity: Continuously highlight how easy the product is to use. Words like "just", "simply", and "in minutes" reinforce this core benefit.
• •Weave in Your Values: Regularly mention key values like "nourishing", "authentic", and "community" to build a stronger brand identity. Briefly mentioning the charitable aspect in various communications can also reinforce this.
• •Adapt to the Platform: While keeping the core message consistent, tailor the tone for each social media channel. Be more playful and trend-focused on TikTok, and more aspirational and community-oriented on Instagram.

Social Perception

Rooted Broth is perceived as a trustworthy and innovative brand by its customers. They are seen as a solution for those struggling to maintain a healthy diet amidst a busy schedule. The social media engagement shows an active and appreciative community. The brand's commitment to social causes likely enhances its positive perception among ethically-minded consumers.

Copy Examples

• •Long days at the desk have met their match. Stay energized and focused with a warm, nourishing cup of Rooted Broth. Your healthy pick-me-up is just a steep away.
• •Power your recovery. Packed with 10g of protein and 7g of collagen, Rooted Broth is the perfect post-workout partner to repair and hydrate. Sip your way to stronger.
• •Healthy eating, simplified. No more simmering for hours. Our bone broth tea bags deliver delicious, nutrient-rich broth in minutes. Wellness has never been this easy.
• •Nourish yourself, and nourish others. Every cup of Rooted Broth you enjoy helps us support communities in need. Feel good in more ways than one.
• •How do you stay #Rooted? Show us how our broth fits into your wellness journey. Tag us for a chance to be featured!