Brand Tone

aspirational, warm, and appreciative

Brand Values

• •Artisanship and Craftsmanship
• •Uniqueness and Curation
• •Creating a Sanctuary (Home as a Haven)
• •Ethical and Conscious Consumption
• •Beauty and Aesthetics
• •Personal Connection and Story

Best Practices

• •Embrace Storytelling: Consistently share the narratives behind products – who made them, where they came from, the inspiration. This adds depth and emotional connection beyond the transactional.
• •Use Evocative and Sensory Language: Choose words that paint a picture and appeal to emotions. Focus on terms like 'treasure,' 'sanctuary,' 'artisan,' 'handcrafted,' 'soulful,' 'patina'd,' 'ethically sourced.'
• •Highlight Artisans and Makers: Regularly feature the people behind the products. This reinforces values of craftsmanship and ethical sourcing and personalizes the brand.
• •Maintain Visual Consistency: Ensure photography and videography align with the warm, aspirational, and slightly bohemian aesthetic. High-quality, artful imagery is key, as seen on their Instagram.
• •Infuse Personal Touches (Authenticity): Continue leveraging 'Erin's Journal' or similar personal narratives from the owner/team. This authenticity builds trust and makes the brand feel more human and relatable, echoing the owner's journey and passion.

Social Perception

Positive Customer Experiences, Appreciation for Uniqueness, Seen as a Destination, Association with Quality and Inspiration, Community Focused

Copy Examples

• •Unroll a story woven with time and tradition. Our latest collection of vintage Moroccan Boujaad rugs has arrived, each thread whispering tales of ancient artistry. Patina'd with love, ready to become the heart of your sanctuary. Discover the one that speaks to your soul. ✨ #RootAdorned #VintageRugs #MoroccanDecor #HomeSanctuary #ArtisanCrafted
• •Meet Sarah, the incredible hands and heart behind our new ceramic mug collection. Each piece is lovingly shaped and glazed right here in Oregon, bringing a touch of local artistry to your morning ritual. We believe in the magic of handcrafted and the stories of our talented makers. Support artisan, sip beautifully. ❤️ [Link to collection] #SupportArtisans #HandmadeCeramics #ShopLocalBend #RootAdorned #MorningRitual
• •Adorn yourself with intention. This delicate, hand-hammered silver necklace, featuring a single ethically sourced gemstone, isn't just an accessory; it's a whisper of resilience and grace. Crafted by a passionate artisan, it’s a small treasure designed to be cherished for a lifetime. Let it be a reminder of your own unique light.
• •As the evenings draw in, it’s time to feather your nest. At Root Adorned, we believe your home should be a haven – a place to rest, revive, and surround yourself with beauty that soothes the soul. Explore our curated collection of hand-poured candles, sumptuously soft throws, and unique, artful objects that bring warmth and personality to every corner.
• •Root Adorned is more than a store; it's a dream realized – a passion for discovering unique, handcrafted treasures from around the globe and sharing them with you. We partner with artisans who pour their heart into their work, ensuring each piece not only adorns your home but also carries a story of ethical sourcing and timeless craftsmanship. Let us help you create a space that truly reflects the beauty within you.