Brand Tone

Professional, Informative, Reliable, Accessible, Modern, occasionally Humorous

Brand Values

• •Quality
• •Safety
• •Reliability
• •Customer-Centricity
• •Value for Money
• •Functionality & Comfort

Best Practices

• •Prioritize Clarity and Information: Always ensure product descriptions and informational content are clear, accurate, and provide the necessary details regarding materials, safety features, and suitable applications.
• •Emphasize Durability and Protection: Consistently highlight how the products offer long-lasting wear and meet safety requirements, reinforcing the core values of quality and safety.
• •Use a Respectful and Professional Voice: Address the audience as skilled professionals who rely on their gear. Avoid overly casual slang in primary communications (website, official product posts), but allow for more approachable language on platforms like TikTok where appropriate.
• •Incorporate "Enjoy Work" (or similar positive sentiment) Subtly: While the tone is professional, weave in the idea that good workwear can make the workday better, safer, and more comfortable, aligning with their "Enjoy Work" messaging.
• •Maintain Visual and Textual Cohesion: Ensure that the language used aligns with the visuals. For instance, if an image portrays ruggedness, the copy should support that. If a TikTok is humorous, the caption can match, but always tie back to the product's benefit.

Social Perception

A specialized local provider of a wide range of workwear brands, prioritizing the protective and functional aspects of the garments, and making efforts to engage with a broader audience using current trends and a more light-hearted approach.

Copy Examples

• •Headline: Built for Your Day. Ready for Any Challenge. Body: Rooster Workwear delivers the durability you demand and the comfort you deserve. Gear up with brands you trust and work safer, smarter. #RoosterWorkwear #QualitySafetyReliability
• •Headline: Don't Just Work. Work Protected. Body: From reinforced stitching to certified safety standards, our workwear is chosen to keep you secure on site. Explore our latest collection of safety boots and high-visibility gear. Your well-being is our priority. #SafetyFirst #WorkwearPros
• •Headline: The Right Gear Makes All The Difference. Body: Stop searching, start working. Rooster Workwear offers a curated selection of top European workwear brands, ensuring you find the perfect fit for your trade. Quality that works as hard as you do. #EnjoyWork #DurableGear
• •Headline: Your Craft Deserves Quality. Your Body Deserves Comfort. Body: Experience the difference with Rooster Workwear. We stock apparel designed for movement, durability, and all-day comfort, so you can focus on the task at hand. Check out our new arrivals! #ModernWorkwear #ComfortInAction
• •Headline: Invest in Your Workday. Body: Choosing Rooster Workwear means choosing lasting quality and peace of mind. Browse our extensive range online – from head-to-toe protection, we've got you covered. #RoosterWorkwearHungary #ValueAndPerformance