Brand Tone

Passionate & Knowledgeable, Community-Focused & Inclusive, Approachable & Friendly, Modern & Innovative, Yet Respectful of Tradition, Authentic & Down-to-Earth

Brand Values

• •Quality
• •Innovation
• •Independence & Family
• •Community & Connection
• •Heritage & Legacy
• •Integrity & Respect

Best Practices

• •Know Your Roots, Share Your Passion: Always remember the brewery's history of innovation and its commitment to quality. Let the passion for great beer shine through in every communication, from detailed tasting notes to stories about the brewing process.
• •Speak Like a Friend, Not a Corporation: Maintain an approachable, friendly, and sometimes informal tone. Engage in conversations, answer questions genuinely, and make followers feel like part of the Roosters community.
• •Be Unapologetically About Quality & Flavour: Don't shy away from talking about the craftsmanship, the awards, and the specific characteristics of the beers. Use descriptive language that appeals to the senses.
• •Embrace Your Independence & Family Values: Regularly remind your audience that Roosters is a family-owned, independent brewery. This fosters a sense of authenticity and connection.
• •Keep it Real and Relatable: Share not just the triumphs but also the journey. Posts about collaborations, community initiatives (like mental health awareness), or even acknowledging industry challenges can build deeper trust and relatability. Ensure inclusivity in your messaging, reflecting the welcoming environment of your taproom.

Social Perception

Respected & Award-Winning, Pioneering, Community-Oriented, Reliable & Consistent, Authentic

Copy Examples

• •Get ready to dive into a cloud of flavour! Our new [Beer Name] Hazy IPA is bursting with juicy [Hop 1] and [Hop 2] hops, delivering a smooth, tropical punch. Crafted with passion, right here in Harrogate. Available now in the taproom and online shop! #RoostersBrewCo #HazyIPA #NewBeer #CraftBeerUK
• •Your week deserves a great beer. Our taproom is pouring fresh, award-winning brews all weekend. Bring your mates, grab a bite from this week's awesome street food vendor, and soak up the good vibes. We're all about quality beer and good company. Cheers! #RoostersTaproom #Harrogate #CraftBeer #WeekendVibes #FamilyRun
• •Three decades of brewing, countless awards, and one simple mission: to make exceptional beer. From pioneering new world pale ales to perfecting modern classics, our family-owned brewery pours its heart into every pint. Taste the tradition, experience the innovation. #RoostersBrewingCo #Since1993 #QualityCraft #IndependentBeer #YorkshireBrewery
• •Suds With Buds is back! We're bringing together the best in craft beer for a day of incredible brews, live music, and fantastic food. Join us and our amazing guest breweries on [Date] for a celebration of all things beer. Tickets are flying – get yours before they're gone! #SudsWithBuds #RoostersEvents #CraftBeerFestival #Community #HarrogateEvents
• •It all starts with the hops. We're obsessed with sourcing the finest, most flavourful hops from around the globe to create beers that sing. Yankee, our flagship, first championed new world hops back in '93, and we're still exploring bold aromas and tastes today. What's your favourite Rooster's hop bomb? #RoostersBrewCo #HopForward #CraftBrewing #Innovation #BeerGeek