Brand Tone

aspirational, elegant, and heartfelt

Brand Values

• •Purpose-Driven Entrepreneurship
• •Quality & Craftsmanship
• •Celebration of Tradition
• •Customer-Centricity
• •Family & Balance

Best Practices

• •Lead with the "Why": Always weave the founder's story and the brand's purpose into your messaging. Whether it's an "About Us" snippet in an email footer or a social media post, reminding the audience of the "mom-led, purpose-driven" origin builds an emotional connection.
• •Use Elegant & Evocative Language: Stick to sophisticated and descriptive words. Instead of "nice dress," use terms like "elegant ensemble," "intricate craftsmanship," and "timeless silhouette." This elevates the product and aligns with the premium brand image.
• •Balance Aspiration with Relatability: While the visuals and products are aspirational, the copy should remain heartfelt and accessible. Use "we" and "our" to create a sense of community and share behind-the-scenes content or stories that reflect the balance of ambition and family life.
• •Highlight Craftsmanship & Quality: In every product description and post, mention a specific detail Athe type of fabric, the embroidery technique, the unique cut. This reinforces the core value of quality and justifies the premium positioning.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of the copy perfectly matches the high-quality, elegant aesthetic of the photography and website design. The entire customer experience, from a Facebook ad to the final product tag, should feel cohesive and instantly recognizable as Roop by Rania.

Social Perception

a premium, boutique brand specializing in modern Indian ethnic wear

Copy Examples

• •Headline: Elegance, Reimagined. Body: Where timeless tradition meets modern grace. Our new Chanderi Silk Kurta Set is more than just an outfit; it's a piece of art, crafted with passion. From a mother's dream to your wardrobe. #RoopByRania #EthnicWear #Handcrafted #MadeWithLove
• •Headline: Find Your Shine This Festive Season. Body: Don't just attend the celebration Abe the heart of it. Our 'Festive Fits' collection is designed for the woman who balances life's beautiful responsibilities with effortless style. Discover hand-embroidered pieces that tell a story. Shop the collection now for a look as unique as you are. #FestiveCollection #Sharara #SareeLove
• •Headline: Your Vision, Our Craft. Body: Let's create something beautiful together. We offer bespoke customizations to ensure your outfit is a perfect reflection of you. Provide your measurements, and let us tailor a look that As uniquely yours. #CustomMade #PersonalizedStyle
• •Subject: New Arrivals: The Founder's Picks Are Here! Body: Hello [Customer Name], As a brand born from a passion for design and a love for family, I am personally thrilled to share my favorite pieces from our latest collection. Each item is crafted to make you feel confident and cherished. Explore the Founder's Pick Alooks I Ave personally selected for their comfort, quality, and timeless beauty.
• •Body: A masterpiece of elegance and versatility. This Embellished Jacket Dress flows with every step, featuring delicate hand embroidery on sheer organza. It As the perfect statement piece for weddings, celebrations, or any moment you choose to make unforgettable. Designed with purpose, and made for you.