Brand Tone

Youthful and Trendy, Inspirational and Creative, Friendly and Approachable, Fun and Playful, Helpful

Brand Values

• •Self-Expression & Individuality: Helping customers create spaces that reflect their unique style and personality.
• •Aesthetics & Coziness: Providing products that enhance the look and feel of living spaces, making them beautiful and cozy.
• •Affordability & Accessibility: Believing that creating a beautiful living space should be available to everyone, offering high-quality items at affordable prices.
• •Creativity & Innovation: Constantly searching for new and innovative ways to offer unique products.
• •Customer Support: Being there for customers every step of the way in their decorating journey.
• •Sustainability: Being mindful of their impact on the planet by making conscious choices about materials and business practices

Best Practices

• •Know Your Audience (and Speak Their Language): Roomtery targets a younger, trend-aware audience. Use language, emojis (appropriately), and references that resonate with them (e.g., "vibe," "aesthetic," "goals," "slay"). Keep it light, engaging, and avoid overly formal or corporate jargon.
• •Embrace the "Aesthetic": Center your copy around the concept of different aesthetics. Use popular aesthetic names in hashtags and product descriptions. Highlight how Roomtery helps customers achieve these specific looks, making their "dream room" a reality.
• •Focus on Inspiration and Self-Expression: Frame products not just as items, but as tools for creativity and personal expression. Encourage customers to be bold and unique. Use phrases like "reflect your personality," "your unique style," "create a space you love."
• •Keep it Positive and Playful: Maintain an upbeat, enthusiastic, and slightly playful tone. Use exclamation points judiciously to convey excitement. Make the shopping and decorating process sound fun and easy.
• •Be Visually Descriptive and Evocative: Since the products are all about visual appeal, use descriptive language that helps customers imagine the items in their space. Words like "cozy," "dreamy," "vibrant," "whimsical," "stylish" can enhance the product's appeal.

Social Perception

Many customers see Roomtery as a go-to source for trendy and aesthetic room decor, especially for specific styles that are hard to find elsewhere. They are appreciated for the wide variety and affordability. The visual appeal of their products is a strong point. Mixed perception includes concerns about product quality consistency and allegations of using artists' designs without proper credit or collaboration, leading some to label them as 'unethical.'

Copy Examples

• •Instagram Post (Image: A vibrant room with unique decor elements): Tired of basic? 😴 Your space is your story. Let's make it a bestseller. ✨ Dive into Roomtery and find those pieces that scream *YOU*! #Roomtery #AestheticRoom #DecorGoals #UniqueStyle #HomeVibes
• •TikTok Video Caption (Video: Quick room makeover with Roomtery items): From drab to ✨FAB✨ in under 60 seconds! 😉 Watch how we transformed this room with some Roomtery magic. What aesthetic should we do next? Drop your ideas! 👇 #RoomMakeover #DIYDecor #TrendingAesthetics #RoomteryFinds #HomeInspo
• •Product Description (Example: Moon-shaped Lamp): Let your room glow with personality! 🌙 Our Luna Moth Wall Display Shelf isn't just a shelf; it's a tiny portal to your dreamiest aesthetic. Perfect for showcasing your treasures or just basking in its whimsical light. Small, bright, and oh-so-you! #Roomtery #MoonLamp #WhimsicalDecor #Shelfie #AestheticLighting
• •Email Newsletter Snippet (Subject: Your Dream Room is Calling!): Hey Dreamer! 👋 Ready to sprinkle some personality into your sanctuary? Roomtery's got all the aesthetic goodies to help you express your unique vibe – from cozy cottagecore to bold dark academia. Let's make your room the coolest hangout spot! Explore New Arrivals >>
• •Website Banner: Your Room. Your Rules. ✨ Unleash your inner decorator with 15,000+ aesthetic pieces. Find your vibe at Roomtery and make your space undeniably YOU! Shop Now & Get Inspired!