Brand Tone

Professional and Expert, Solution-Oriented and Empowering, Tech-Forward and Innovative, Results-Driven

Brand Values

• •Empowerment of Hoteliers
• •Conversion and Revenue Focus
• •Technological Excellence & Innovation
• •Seamless User Experience
• •Data-Driven Decision Making
• •Partnership and Integration

Best Practices

• •Focus on the Hotelier's Success: Always frame benefits in terms of how RoomStay helps the accommodation provider achieve their goals (e.g., increase revenue, reduce OTA reliance, enhance guest experience).
• •Use Clear, Confident Language: Avoid jargon where simpler terms suffice but don't shy away from industry-specific terminology that demonstrates expertise. Project confidence in the solution's capabilities.
• •Emphasize "Direct" and "Control": These are key motivators for their target audience. Highlight how RoomStay gives hoteliers more control over their bookings, customer relationships, and brand experience.
• •Back Claims with Logic (if not specific data yet): Explain *how* RoomStay achieves results (e.g., "seamless checkout reduces friction," "data insights enable optimization"). As case studies become available, incorporate quantifiable results.
• •Maintain Professionalism and Solution-Focus: While empowering, the tone should remain professional and focused on providing a robust technological solution to business challenges, rather than overly casual or overly technical.

Social Perception

Industry Recognition (Emerging), Target Audience Perception (Likely Positive but Limited Data), General Public Perception (Low to None), Confusion with Accommodation Names

Copy Examples

• •Headline: Stop OTA Commission Drain. Start Maximizing Direct Revenue. Body: RoomStay empowers your hotel with an OTA-grade booking engine, seamlessly integrated into your website. Convert more lookers into bookers and take back control of your profitability. Founded by ex-OTA insiders, we know what it takes to win.
• •Headline: Your Guests. Your Brand. Your Bookings. Body: Don't let third parties own your customer journey. RoomStay's customizable platform keeps guests on your site from search to secured booking, enhancing trust and driving direct conversions. Experience the power of a truly seamless checkout.
• •Headline: Unlock Hidden Revenue in Your Hotel's Data. Body: With RoomStay's in-depth analytics, understand guest behavior like never before. Identify conversion leaks, optimize your sales funnel, and make data-driven decisions that measurably boost your direct bookings and bottom line.
• •Headline: Future-Proof Your Hotel's Booking Strategy. Body: RoomStay delivers cutting-edge e-commerce technology designed for the modern accommodation provider. From dynamic pricing tools to member-exclusive deals, equip your property to compete effectively and thrive in the digital marketplace.
• •Headline: Double Your Direct Bookings? It’s Not Just Possible, It’s Powered by RoomStay. Body: Our partners see significant lifts in direct revenue. RoomStay’s superior booking experience and conversion-focused features are engineered to turn your website into your most powerful sales channel. Let us show you how.