Brand Tone

Empowering and Encouraging, Friendly and Approachable, Supportive and Helpful, Inspirational and Creative, Conscious and Responsible, Relatable

Brand Values

• •Accessibility
• •Empowerment
• •Quality and Durability
• •Sustainability
• •Customer-Centricity
• •Personalization
• •Innovation

Best Practices

• •Be the Supportive Friend: Use warm, encouraging, and empathetic language. Acknowledge potential DIY fears and position Roomix as the helpful guide that makes it easy and enjoyable.
• •Focus on Empowerment and Achievement: Frame copy around the positive outcomes: the pride of creating something yourself, the joy of a personalized space, and the development of new skills.
• •Maintain Clarity and Simplicity: Avoid technical jargon. Ensure all communications, from product descriptions to social media captions, are easy to understand, reflecting the brand's promise of "painless" DIY.
• •Inspire with Visuals and Stories: Heavily feature user-generated content, before-and-afters, and relatable lifestyle imagery. Showcasing real successes makes the dream tangible for potential customers.
• •Foster Community and Interaction: Actively engage with your audience on social media. Ask questions, respond to comments, and create a sense of belonging. Reinforce that Roomix values its customers' input and experiences.

Social Perception

Positive and Appreciative, Helpful and Enabling, Innovative and Modern, Trustworthy, Engaging and Inspiring, Family-Friendly

Copy Examples

• •Headline: Your Dream Home, Made by You. (With a Little Help from Roomix!) Body: Stop scrolling, start creating! Roomix delivers everything you need to transform your space – custom-designed furniture, easy-to-follow kits, and all the encouragement you need. No experience? No problem! It's DIY, beautifully simplified. CTA: Discover Your Next Project & Get Started!
• •Headline: Smart, Stylish, Sustainable: Furniture That Grows With Your Family. Body: From playful toddler beds inspired by Montessori principles to elegant shelving that tells your story, Roomix crafts quality pieces designed for real life. And with our anti-landfill commitment, you’re investing in a beautiful home and a better planet. CTA: Explore Our Custom Collections.
• •Headline: Unleash Your Inner DIY Hero with Roomix! Body: Intimidated by home projects? We get it. That’s why Roomix provides personalized kits with pre-cut materials and foolproof instructions. Get ready to say, "I made this!" and love the results. CTA: Build Your Confidence & Your Dream Space!
• •Headline: Finally, DIY Kits Designed for *Your* Home & *Your* Style. Body: Forget one-size-fits-all. Roomix offers custom-made solutions, from bespoke wall panelling to perfectly sized radiator covers. Tell us your vision, and we’ll send you the expertly crafted pieces and guidance to bring it to life. CTA: Personalize Your Perfect Piece Today.
• •Headline: Join the #RoomixHome Movement! Body: See what our amazing community is creating! Get inspired by real home makeovers and share your own successes. With Roomix, you're not just DIYing; you're part of a creative family. CTA: Tag Us in Your Transformation & Inspire Others!