Brand Tone

aspirational, reassuring, and customer-centric

Brand Values

• •Quality and Style: "Stylish, high-quality furniture and home décor," "exceptional craftsmanship, superior materials, and thoughtful designs."
• •Customer Satisfaction: "Our commitment to quality, affordability, and excellent customer service ensures that you can shop with confidence." This is also reflected in their "don't love it? Send it back, on us" policy and 24/7 support.
• •Inspiration and Personalization: "Helping you create spaces that inspire, comfort, and reflect your unique style."
• •Accessibility and Convenience: "Trusted online destination," "inspiration is just a click away," "complimentary ground shipping," and an easy online ordering process.
• •Trust and Reliability: Positioned as a "trusted online destination" and a "local business."

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, reassuring, customer-centric), key messaging points, preferred vocabulary (e.g., "haven," "inspire," "timeless," "comfort," "seamless"), and words to avoid. Share this guide with anyone creating content.
• •Focus on "You" and Your Customer's Aspirations: Frame copy around the customer's desires and how Room & Decor can help them achieve their ideal living space. Use "you" and "your" frequently to make the communication feel personal and directly address their needs and dreams.
• •Highlight Solutions and Benefits, Not Just Features: Instead of only listing product dimensions, explain how a piece of furniture can enhance their life, bring comfort, or help them express their style. For example, "Create a cozy reading nook" is more evocative than "Small armchair."
• •Maintain Clarity and Simplicity: While aspirational, the language should remain clear, accessible, and easy to understand, ensuring a "seamless and enjoyable" browsing and shopping experience. Avoid overly technical jargon.
• •Infuse Reassurance Throughout: Consistently incorporate messages of trust, quality, excellent customer service, free shipping, and easy returns to build confidence at every touchpoint, from product descriptions to checkout pages.

Social Perception

Generally perceived positively by its customers. Clients highlight the quality and style of the products, the helpfulness of customer service, and the ease of the shopping experience, including shipping and returns. It's seen as a reliable source for furnishing a home with stylish pieces.

Copy Examples

• •Headline for Living Room Collection: "Craft Your Comfort: Discover Living Room Furniture That Inspires and Invites."
• •Product Description Snippet (Sofa): "Experience the perfect blend of timeless elegance and modern comfort with our signature sofa. Crafted with superior materials and designed to reflect your unique style, it’s more than furniture – it’s the heart of your haven. Shop with confidence thanks to our free shipping and easy returns."
• •Email Subject Line for a Sale: "Your Dream Space Awaits: Unlock Exclusive Savings on Inspiring Home Décor."
• •'About Us' Page Excerpt: "At Room & Decor, we believe your home should be a sanctuary that tells your story. That's why we meticulously curate high-quality, stylish furniture and decor to help you create spaces that not only look beautiful but feel uniquely yours. With our commitment to exceptional service and a seamless shopping experience, transforming your home is just a click away."
• •Social Media Post (if they had one, promoting new arrivals): "New arrivals are here to spark your inspiration! ✨ Explore fresh designs that blend timeless style with modern living. Which piece will complete your vision? #RoomAndDecor #HomeInspo #NewCollection #StylishLiving"