Brand Tone

sophisticated, professional, and stylish

Brand Values

• •Expertise and Professionalism
• •Quality and Curation
• •Customer Experience
• •Style and Modernity

Best Practices

• •Emphasize Expertise: Always use language that highlights the skill, training, and artistry of the stylists. Words like "expert," "specialist," "artistry," and "professional" should be staples in your vocabulary.
• •Maintain a Polished Visual Identity: Ensure all photos and videos, especially on Instagram, are high-quality. The aesthetic should remain clean, modern, and sophisticated to match the salon's physical environment and brand positioning.
• •Focus on the "Why," Not Just the "What": Instead of just showing a finished haircut, explain the technique or the benefit. For example, instead of "New haircut," try "We created soft, face-framing layers to enhance her features and add movement."
• •Use Aspirational Language: The copy should inspire clients and make them feel that by choosing ROOM22, they are investing in a premium, transformative experience. Use words like "elevate," "discover," "transform," and "unleash."
• •Let Client Success Speak for You: Regularly feature testimonials and high-quality photos of happy clients. Frame these posts around the client's positive experience and the confidence they gained, reinforcing the brand's value and social proof.

Social Perception

ROOM22 is perceived very positively by its clientele. Customers frequently praise the salon for its professional and skilled staff, welcoming atmosphere, and high-quality results. The salon is seen as a reliable and expert establishment for those seeking a stylish and well-executed hair service.

Copy Examples

• •From faded to flawless. We believe color is more than a service —it's a statement. Entrust our color experts to craft a look that's uniquely yours. #ROOM22 #HairTransformation #ExpertColorist #BolognaSalon
• •The salon experience, delivered to your door. Shop our curated collection of professional hair care products and maintain your perfect style between visits. Free shipping on orders over €109.
• •Your search for the perfect hairdresser in San Giovanni in Persiceto ends here. At ROOM22, we combine artistry with expertise to create a look you'll love. Book your consultation today and discover the difference. #RoomVentidue #HairStylist #SanGiovanniInPersiceto
• •Precision in every strand. Our commitment to quality is what sets us apart. ✨ #ROOM22Hair #BehindTheScenes #HairArtistry
• •Ready for a refresh? Your hair deserves the best. As a valued client of ROOM22, enjoy a complimentary deep conditioning treatment with your next color service. Let us bring your hair back to its most brilliant state. Book now.