Brand Tone

Community-Oriented & Welcoming, Friendly & Approachable, Enthusiastic & Passionate, Knowledgeable & Informative, Supportive

Brand Values

• •Community Building
• •Passion for Gaming
• •Customer Engagement
• •Inclusivity
• •Local Focus
• •Adaptability
• •Diversity of Offerings

Best Practices

• •Emphasize "You" and "Us/We": Use inclusive language that makes the customer feel part of the Rook's community (e.g., "Your next adventure starts here," "We're excited to see you").
• •Be Genuinely Enthusiastic: Let the passion for games shine through. Use exclamation points appropriately and language that conveys excitement (e.g., "Epic," "Awesome," "Unleash").
• •Keep it Friendly and Approachable: Avoid overly technical jargon unless specifically addressing a niche audience for a particular game. Ensure the overall tone is easygoing and inviting.
• •Highlight Community and Shared Experiences: Regularly feature upcoming events, share pictures from game nights (with permission), and encourage interaction by asking questions ("What are you playing this weekend?").
• •Stay Authentic to Gamer Culture: Use relevant (but not exclusionary) gamer vocabulary where appropriate. Reference popular game mechanics or themes in a way that resonates with the target audience.

Social Perception

Highly Positive, Community Hub, The Go-To Place, Well-Regarded for Space and Selection, Respected Ownership

Copy Examples

• •(Event Promotion): "Gather your guild! ⚔️ RPG night is back at Rook's this Thursday. Whether you're a seasoned adventurer or new to the realms, a welcoming table awaits. Let's roll some dice!"
• •(New Product Arrival): "Fresh on the shelves! 🔥 The latest expansion for [Popular Game Title] has just landed at Rook's Games and More. Swing by and grab yours – your deck/army will thank you!"
• •(Community Focus): "It's more than a game, it's a community. Rook's is your place to connect, play, and share your passion. Our tables are always open for your next campaign or casual board game battle. See you in Bozeman!"
• •(Highlighting Store Feature - Used Games): "Looking to give your cherished games a new adventure? Or hunting for a rare gem? Our used games section is bustling! Bring yours in to sell, or browse the ever-changing collection. #SustainableGaming #BozemanGames"
• •(General Store Appeal): "From the latest TCGs and epic board games to classic comics and all the dice you could dream of – Rook's Games and More is your Bozeman home for all things geek! Come say hi at 2740 W Main St!"