Brand Tone

Aspirational & Trendy, Service-Oriented & Supportive, Value-Driven, Authenticity-Focused, Enthusiastic & Engaging

Brand Values

• •Accessibility
• •Authenticity
• •Customer Centricity
• •Trend-Awareness
• •Value

Best Practices

• •Always Emphasize Authenticity and Access: Consistently highlight that Droojy provides "original" shoes from "international markets" or "USA stores," making them accessible to the Arab region.
• •Maintain a Supportive and Customer-First Language: Use phrases like "With you every step of the way," "We've got you covered," and clearly communicate customer benefits like "free delivery," "easy returns," and "online support."
• •Stay Updated and Trendy in Product Descriptions: Reflect the "latest" nature of the products. Use enthusiastic and current language when describing new arrivals and popular brands, especially on social media.
• •Incorporate Value Proposition Subtly (or Directly in Promotions): While the primary focus is on authentic brands, weave in the value aspect through sale announcements, "best price" mentions (where appropriate and accurate), and highlighting the convenience of their shopping service.
• •Use a Mix of Aspirational and Relatable Language: Appeal to the desire for international trends and brands while also being approachable and supportive in customer interactions and service-related communications. Ensure regional relevance with language options and culturally aware content where applicable (like the Arabic blog posts and TikToks).

Social Perception

Emerging Player, Focus on Brands and Deals, Limited Independent Reviews, Visually Driven, Regional Focus

Copy Examples

• •Headline (Website/Social Media): Step into Style: Your Favorite USA Sneaker Brands, Delivered to Your Doorstep in the Middle East. #DroojyOriginals
• •Instagram Post Caption: Fresh drop! ✨ The latest [Brand Name] collection just landed at Droojy. Authentic, on-trend, and all yours. Shop now, link in bio! #Droojy #LatestKicks #[BrandName]
• •Facebook Ad Copy: Tired of searching for genuine [Brand Name] shoes? Droojy is your trusted source for 100% original sneakers and shoes in the Arab world. Enjoy free delivery and easy returns. We're with you every step! Shop Droojy today.
• •TikTok Video Text Overlay: "أحدث موديلات [Brand Name] الأصلية بأفضل سعر! 👟✨ لا تفوتوا عروضنا! #دروجي #ستايلك_معانا" (Translation: Latest original [Brand Name] models at the best price! 👟✨ Don't miss our offers! #Droojy #YourStyleWithUs)
• •Email Subject Line: Exclusive Access: New Arrivals from Your Favorite US Brands at Droojy!