Brand Tone

Artisanal & Authentic, Elegant & Appreciative, Ethical & Conscious, Warm & Inviting

Brand Values

• •Craftsmanship & Tradition
• •Authenticity
• •Quality
• •Ethical Production
• •Cultural Fusion
• •Customer Connection

Best Practices

• •Consistently weave narratives about the artisans, the traditional techniques (like hand block printing), the cultural significance of the designs, and the journey of the products from India to Australia.
• •Use 'handcrafted' and 'artisanal' terms frequently and authentically to highlight the unique nature of the products and the skill involved in their creation.
• •Regularly mention the use of 100% cotton, eco-friendly practices (where applicable), support for artisan communities, and the superior quality and durability of the items.
• •Use refined and appreciative language to convey beauty, quality, and the story behind each piece.
• •Highlight the blend of contemporary Australian design with the timeless skills of Indian artisans.

Social Perception

Positive & Appreciative, Artisanal & High Quality, Trustworthy

Copy Examples

• •Choose Rooii by Tuvisha for homewares that are not only beautiful but also ethically made and wonderfully comfortable.
• •Our homewares are a celebration of traditional Indian artistry, designed in Australia and brought to life through sustainable practices that support artisan communities.
• •Our collection of quilts, table linens, and ottomans are lovingly created to infuse your home with warmth, elegance, and the rich heritage of Indian craftsmanship.
• •Rooii by Tuvisha offers exquisitely hand-block printed textiles that blend contemporary Australian design with the timeless skills of Indian artisans.
• •Experience the soulful touch of local artisans with our handcrafted textiles, each piece an embodiment of an ancient tradition.