Brand Tone

Scientific and Hopeful

Brand Values

• •Efficacy and Results
• •Scientific Validation
• •Quality and Safety
• •Customer Trust and Authenticity
• •Holistic Wellness

Best Practices

• •Lead with Science, Follow with Emotion: Always ground claims in scientific evidence or specific ingredients first. Then, connect those facts to the emotional benefits for the customer (e.g., "Our formula contains 3% Procapil™ to reduce shedding, so you can feel confident and worry-free.").
• •Amplify Authentic Voices: Continue prioritizing user-generated content and genuine testimonials over overly polished corporate messaging. This reinforces trust and the "hopeful" aspect of the brand tone.
• •Educate, Don't Just Sell: Create content that provides genuine value by educating the audience about hair and scalp health. This positions Roohts as an expert and a trusted resource, not just a seller.
• •Maintain a Clean and Professional Aesthetic: The visual identity (clean fonts, high-quality imagery, uncluttered layout) supports the scientific and premium tone. This should remain consistent across all platforms.
• •Use Consistent Terminology: Ensure that key terms like "science-backed," "clinically effective," "vegan," and the names of the hero ingredients are used uniformly in all copy, from the website to social media captions and ads.

Social Perception

Trustworthy and Effective, High-Quality, Community-Oriented

Copy Examples

• •Stop shedding, start growing. Our 3-step routine is clinically formulated to revive your roots. Powered by Redensyl™ and Capixyl™, our serum targets hair loss at the source. The results speak for themselves. Swipe to see the journey. Ready for a real change? Our science-backed hair growth system is designed to nourish your scalp and strengthen follicles for visibly thicker, fuller hair. Vegan, hormone-free, and made for you. #Roohts #HairGrowth #ScienceOfHair
• •Headline: I thought nothing would work. Then I found Roohts. Primary Text: Hear from Sarah, one of over 50,000 happy customers who have rediscovered their hair confidence with Roohts. Our patented formula gets to the root of the problem. Learn more and start your journey today.
• •Video: Upbeat video with text overlays. '3 Signs Your Scalp is Unhealthy (and how to fix it!)'. Briefly shows signs like flaking, redness, and excessive shedding. Ends with a shot of the Roohts serum being applied. Text On Screen: 'The solution? A healthy scalp routine. ✨' Caption: Your hair journey starts at the scalp! Our serum is packed with the nutrients your scalp needs to thrive. #HairCare #ScalpHealth #Roohts #HairTips
• •Subject: The science behind your hair's potential. Body: Hi [Name], you're more than your hair, but feeling good about it matters. At Roohts, we don’t believe in magic cures, we believe in science. Our Hair Growth Serum is formulated with a powerful trio of ingredients... [brief, easy-to-understand explanation of each]. See how it works and why it’s the choice for those who want real, sustainable results.
• •Headline: The Science of Thicker, Fuller Hair. Sub-headline: Experience the clinically-proven routine that has helped thousands reclaim their confidence. 100% Vegan. Visible results.