Brand Tone

Elegant & Romantic, Mindful & Conscious, Appreciative & Story-driven, Empowering & Inclusive, Connected to Nature

Brand Values

• •Ethical Production
• •Sustainability & Slow Fashion
• •Artisanship & Heritage
• •Transparency
• •Customer Connection & Empowerment
• •Giving Back

Best Practices

• •Embrace Storytelling: Consistently weave in the narrative of the artisans, the inspiration behind collections (often nature or heritage), and the journey of creating each piece. This reinforces the "soul" and human connection.
• •Use Evocative & Sensory Language: Employ words that appeal to the senses and emotions, reflecting the romantic, elegant, and natural aspects of the brand (e.g., "ethereal grace," "softest organic cotton," "whisper of heritage," "sun-drenched shores").
• •Highlight Values Explicitly & Implicitly: Regularly mention keywords like "ethical," "sustainable," "handcrafted," "conscious," and "artisan." Let these values also shine through in the respect shown for the craft and the makers.
• •Maintain a Tone of Gratitude and Respect: Whether talking about customers, artisans, or the planet, the language should convey appreciation and respect. This aligns with the mindful and conscious aspect of the brand.
• •Focus on Timelessness over Trends: Position garments as enduring pieces that transcend seasonal fads. Use language that speaks to lasting quality, classic design, and pieces to be cherished for years. This reinforces the slow fashion philosophy.

Social Perception

Highly Positive Customer Feedback, Seen as a Go-To for Special Occasions, Respected for Ethical Stance, Associated with Quality and Luxury

Copy Examples

• •Instagram Post (Image: Close-up of intricate hand-embroidery on a dress): "Each thread tells a story, a whisper of heritage and a testament to the hands that created it. Our [Dress Name] isn't just a garment; it's a piece of art, woven with soul and designed to make you feel as beautifully unique as the hands that crafted it. Discover the romance in conscious fashion. #RoohCollective #HandcraftedWithLove #EthicalFashion #ArtisanMade #SlowFashion"
• •Website Product Description (For a flowing, earthy-toned maxi dress): "Embrace the gentle caress of nature with our 'Serene Earth' Maxi Dress. Crafted from the softest organic cotton and dyed with hues inspired by the tranquil landscape, this piece moves with an ethereal grace. Its free-flowing silhouette and delicate details invite you to slow down, breathe deeply, and connect with your inner spirit. Consciously created, timelessly designed. #ConsciousLuxury #EarthyElegance #SustainableStyle"
• •Email Newsletter Subject: Feel the Soul of Summer ✨ Dearest [Customer Name], As golden days unfold, adorn yourself in pieces that resonate with warmth, artistry, and the gentle spirit of summer. Our new arrivals are thoughtfully handcrafted to not only make you look beautiful but to feel deeply connected to the story woven into every fiber. Explore breathable, natural fabrics and timeless designs that celebrate conscious living and the art of true craftsmanship. Discover your summer soulmate, The Rooh Collective Team
• •TikTok Video Concept (Voiceover: Calm, appreciative): *(Video shows slow-motion shots of a dress flowing in the wind, intercut with quick glimpses of artisans smiling and working)* More than just a dress. It's a promise. A promise of fair hands, of natural earth, of a story whispered from our artisans in India to you. Feel the Rooh – the soul – in every piece. #RoohCollective #EthicalJourney #WearYourValues #ArtInFashion
• •Facebook Ad (Carousel images: 1. Model wearing a dress in a beautiful setting, 2. Artisan's hands working, 3. Fabric detail): Tired of fleeting trends? Invest in timeless elegance that honors both people and planet. At Rooh Collective, we create more than just clothing; we cultivate connections. Each piece is designed in Australia and lovingly handcrafted in India by skilled artisans, using sustainable materials. Experience fashion with soul. Shop our collection today and wear a story of art and consciousness. #RoohSoul #SustainableFashion #HandcraftedLuxury #EthicalStyle