Brand Tone

Youthful & Trendy, Casual & Approachable, Direct & Conversational, Visually Driven

Brand Values

• •Comfort
• •Style & Trendiness
• •Everyday Wearability
• •Quality (Implied)
• •Accessibility/Affordability (Implied)

Best Practices

• •Know Your Audience: Always write with the young, trend-aware, comfort-seeking customer in mind. Use language and references that resonate with them.
• •Embrace Casual Language: Use a friendly, approachable, and slightly informal tone. Contractions, emojis (where appropriate, like social media), and relatable phrases are good. Avoid overly corporate or stiff language.
• •Highlight Key Values: Consistently weave in themes of comfort, style, and everyday wearability into your descriptions, captions, and promotional content.
• •Be Visually Consistent with Your Words: Ensure the copy complements the visual style. If the imagery is relaxed and fun, the copy should echo that.
• •Create a Simple Style Guide: Even a one-page guide with core tone attributes (e.g., "Youthful, Casual, Direct, Positive"), preferred emojis, and common phrases can help ensure everyone writing for the brand stays consistent. Regularly review content to ensure it aligns.

Social Perception

Positive among Engaged Customers, Fashionable & On-Trend, Good for Casual and Comfort Wear, Emerging Brand

Copy Examples

• •Instagram Post (New T-shirt Launch): Weekend vibes just got an upgrade! 🚀 Slip into our new [T-shirt Name] tee – seriously soft, effortlessly cool. Your new go-to for... well, everything! 😉 Tap to shop & own the comfort. #RooClothing #NewArrival #ComfyStyle #OOTD
• •Website Banner (Seasonal Collection): Hello Sunshine! ☀️ Our new Summer Collection is here to keep you cool & stylish. Think breezy fabrics, fresh prints, and all-day comfort. Explore the looks that’ll define your season! Shop Roo.
• •Instagram Story (User-Generated Content): Love how @[CustomerUsername] styled our [Product Name]! 😍 You guys have the best taste! Tag us in your Roo fits to be featured. ✨ #RooFam #CustomerLove #StyledByYou
• •Email Subject Line (Sale Promotion): 🎉 Your Fave Roo Styles Are Calling (at a price you’ll love!) 🎉 Body Snippet: Hey [Customer Name], don't miss out! Grab those comfy co-ords and trendy tees you've been eyeing. Our [Sale Name] is ON – limited time only!
• •Product Description (Oversized Hoodie): Warning: May cause extreme comfort. Our [Hoodie Name] Oversized Hoodie is basically a hug you can wear. Perfect for chill days, study sessions, or just looking effortlessly cool. Made with premium, soft-touch fabric you won't want to take off. Get yours & live the comfy life. #RooEssentials #OversizedLove