Brand Tone

Passionate, Enthusiastic, Community-Focused, Caring, Artisanal, Quality-Conscious, Approachable, Informative

Brand Values

• •Quality
• •Community & Giving Back
• •Passion
• •Ethical Sourcing
• •Customer Connection

Best Practices

• •Always Link Back to Values: Ensure your copy consistently reflects the core values of quality, community, passion, and ethical sourcing. If a piece of content doesn't align, re-evaluate.
• •Emphasize the 'Why': Don't just sell coffee; sell the experience, the community impact, and the passion behind it. Regularly mention the Make-A-Wish partnership.
• •Use 'We' and Inclusive Language: Foster a sense of community by using language that makes customers feel part of the Ron's Beans family. Talk about 'our' shared love for coffee and community.
• •Maintain a Passionate & Positive Voice: Let the genuine enthusiasm for coffee and giving back shine through. Avoid overly technical jargon unless explaining a specific coffee attribute in an accessible way. Keep the tone upbeat and inspiring.
• •Be Authentic and Transparent: Share stories about the sourcing, the roasting process, and the impact of charity contributions. Authenticity builds trust and resonates with customers who value transparency.

Social Perception

Positive, Purpose-Driven, Local, Artisanal, Trustworthy, Friendly, Welcoming

Copy Examples

• •Headline: Start Your Day with Purpose. Every Sip Supports Make-A-Wish. Body: At Ron's Beans, we pour our passion into every small batch of artisan-roasted coffee. And with every bag you buy, you're helping grant wishes. Taste the difference, make a difference. Call to Action: Shop Our Charity Blends
• •Headline: Freshness You Can Taste. Hand-Roasted Just For You. Body: Forget stale, mass-produced coffee. Ron's Beans are hand-roasted to order, locking in peak flavor and aroma. Experience the true art of coffee. Call to Action: Discover Your Perfect Roast
• •Headline: More Than Just Coffee, It's a Community. Body: From our local Portage tasting room to your kitchen, Ron's Beans is about connection. Join our coffee club, explore new flavors, and share the warmth. Call to Action: Visit Our Tasting Room
• •Headline: Ethically Sourced, Expertly Roasted. Body: We believe great coffee starts with great beans. That's why we prioritize Direct and Fair Trade sourcing, ensuring quality from farm to cup, and a fair deal for farmers. Call to Action: Learn About Our Sourcing
• •Headline: Unlock a World of Flavor. What Will You Brew Today? Body: From the bright notes of our Ethiopian Harrar to the rich comfort of our Bourbon Praline, adventure awaits in every cup. Let Ron's Beans inspire your daily ritual. Call to Action: Explore Our Coffee Collections