Brand Tone

Friendly and Approachable, Value-Driven and Practical, Direct and Informative, Community-Oriented (Subtly)

Brand Values

• •Affordability: Providing "guaranteed low prices" and "incredible value" is a central theme.
• •Variety and Selection: Offering an "enormous selection" and a "vast array of functional products" to meet diverse needs.
• •Customer Satisfaction/Service: Pride in "friendly customer service" and ensuring products meet "the highest Australian standards."
• •Accessibility: Catering to "everyday Australians" with a wide range of essential and novelty items.
• •Australian Owned: Highlighting their status as an "Australian-owned and operated company."

Best Practices

• •Focus on Value and Practicality: Always highlight how products offer good value or solve everyday problems for the customer. Use clear, direct language.
• •Keep it Friendly and Approachable: Use a conversational style. Words like "you," "your," "we," and contractions (e.g., "don't," "it's") can make the copy more relatable.
• •Be Enthusiastic (But Not Hyped): Show genuine excitement for products and offers without resorting to overly exaggerated claims. Emojis can be used sparingly and appropriately on social media to convey warmth.
• •Emphasize Variety and Discovery: Remind customers of the wide range of products available and the joy of finding unexpected items ("treasures").
• •Stay True to Australian Roots: Subtly weave in the "Australian-owned" aspect where appropriate to build community connection and trust. Ensure language and cultural references resonate with the local audience.

Social Perception

Positive Perception: Many customers perceive Ronis as a go-to store for bargains, a wide variety of products (especially homewares, kitchenware, and party supplies), and often report positive experiences with staff. They appreciate the "everyday low prices" and the convenience of finding many different items in one place.

Copy Examples

• •Headline: Your Everyday Wins Start at Ronis! Body: From kitchen must-haves to fun party bits, find everything you need without breaking the bank. Pop in today and discover great value across our huge range! #RonisFinds #AussieSavers
• •Headline: Big Brands, Tiny Prices – That's the Ronis Promise! Body: Get the brands you love at prices you'll love even more. We're packed with quality homewares, toys, and essentials for the whole family. Why pay more? Shop smart at Ronis.
• •Headline: Deck Out Your Home for Less! Body: Dreaming of a home refresh? Ronis has an amazing selection of decor, storage, and kitchenware to brighten your space, all at our famously low prices. Your perfect home is more affordable than you think!
• •Headline: Party Time? We've Got You Covered! Body: Balloons, decorations, tableware, and all the fun extras! Make your next celebration a hit with Ronis's awesome party supplies. Great selection, great prices – let's get this party started!
• •Headline: Hello Savings! Your Local Ronis Has Arrived. Body: We're proud to be Australian-owned and serving your community with a massive range of everyday items at unbeatable prices. Come say hi and see what treasures you'll find today!