Brand Tone

Innovative & Futuristic, Empowering & Creative, Community-Centric & Inclusive, Enthusiastic & Passionate, Transparent (aspiring to be)

Brand Values

• •Innovation
• •Creativity
• •Ownership
• •Community
• •Empowerment
• •Quality

Best Practices

• •Embrace "You-focused" Language: Always frame benefits and features from the player's perspective. Use "you," "your," "unleash your creativity," "build your world." This reinforces empowerment.
• •Highlight Innovation & the Future: Consistently use words like "next-gen," "revolutionary," "pioneering," "future of," when talking about features, especially those related to creation and ownership.
• •Foster Community & Collaboration: Regularly use terms like "community," "together," "join us," "collaborate," "shared experiences." Encourage interaction in calls to action.
• •Show, Don't Just Tell Creativity: Instead of just saying "be creative," showcase examples of what players can do. Use vivid descriptions and highlight user-generated content when possible.
• •Maintain Enthusiasm & Transparency: Let the passion for the project shine through in announcements and updates. Be open about development (where appropriate) to build trust and reinforce the "transparent" aspect of the tone.

Social Perception

Ambitious & Promising, Potentially Groundbreaking (for its niche), Cautiously Optimistic, Engaged Core Community, Targeting a Niche but Growing Audience

Copy Examples

• •Headline for a Creator Tools update: "Unleash Your Masterpiece. Rondo's enhanced Creator Suite is here – build worlds, craft avatars, and define the metaverse. Your imagination is the only limit."
• •Social media post about community: "This is YOUR Rondo. From epic raids designed by players to bustling marketplaces filled with unique creations – our community is the heart of the adventure. What will YOU bring to life?"
• •Ad copy focusing on ownership: "Don't just play the game. Own it. In Rondo, your creations are truly yours. Craft, trade, and build your legacy in a world you shape."
• •Short teaser for a new feature: "The next evolution of social gaming is loading... Get ready to experience Rondo. #NextGenMMO #PlayCreateOwn #Metaverse"
• •Website snippet about their mission: "At Rondo, we're not just building a game; we're crafting a universe. A place for connection, boundless creativity, and real player agency. Join us in shaping the future of interactive entertainment."