Brand Tone

Welcoming and Inviting, Passionate, Sensory and Experiential, Family-Oriented and Rooted in Heritage, Approachable Elegance

Brand Values

• •Family and Tradition
• •Quality and Craftsmanship
• •Customer Experience
• •Appreciation for Nature and Terroir
• •Sharing and Education
• •Honoring Roots while Embracing Opportunities

Best Practices

• •Always Emphasize the "Why": Connect back to the family story, the passion for the land, and the musical inspiration of "Rondo." This adds depth and authenticity.
• •Use Sensory Language: Describe the sights, smells, tastes, and feelings associated with the vineyard, the wine, and the overall experience. Words like "vibrant," "rich," "serene," "captivating" can be powerful.
• •Maintain a Welcoming and Inclusive Voice: Address the audience directly (e.g., "Join us," "We invite you"). Make them feel like they are being invited into the Rondo del Valle family and experience.
• •Highlight the Unique Experiences: Focus on what makes Rondo del Valle special – the underground cellar, specific tastings like the blindfolded chocolate and wine, the lavender fields, and the overall ambiance.
• •Ensure Visuals and Text are Aligned: The elegant yet approachable imagery used on Instagram and the website should be mirrored in the sophistication and warmth of the language used in all communications.

Social Perception

High-Quality Winery Experience, Knowledgeable and Friendly Staff, Unique and Memorable Destination, Authentic Baja California Wine Experience, Good Value

Copy Examples

• •Headline: Uncork the Soul of Valle de Guadalupe. Body: At Rondo del Valle, every sip tells a story of family, passion, and the vibrant spirit of Baja California. Join us for an unforgettable sensory journey through our vineyards and wines. Discover your new favorite tradition.
• •Headline: More Than Wine, It's an Experience. Body: From the sun-kissed grapes to your glass, Rondo del Valle crafts moments as rich and unique as our wines. Explore our underground cellar, indulge in guided tastings, and let the beauty of Valle de Guadalupe captivate your senses.
• •Headline: Rooted in Tradition, Crafted for Today. Body: Experience the legacy of Rondo del Valle, a family winery where generations of passion meet innovative winemaking. Taste the heritage in every bottle and create lasting memories in the heart of Mexico's wine country.
• •Headline: Your Invitation to a Sensory Escape. Body: Let Rondo del Valle awaken your palate. Discover exquisite wines, perfectly paired with local flavors, all in a setting of breathtaking beauty. It's not just a tasting; it's where wine, nature, and passion converge.
• •Headline: Taste the Cycle of Life, One Glass at a Time. Body: Inspired by the "rondó" – a melody that returns, ever evolving. Our wines at Rondo del Valle reflect this beautiful cycle. Visit us and experience the enduring essence and evolving story of our cherished vineyard.