Brand Tone

Friendly and Approachable, Knowledgeable and Expert, Community-Focused, Reliable and Trustworthy, Service-Oriented, Value-Driven

Brand Values

• •Customer Satisfaction
• •Quality
• •Community Support
• •Expertise and Guidance
• •Irish Heritage
• •Adaptability and Growth
• •Integrity and Honesty

Best Practices

• •Always Prioritize Helpfulness: Frame copy around solving customer problems or making their tasks easier. Use phrases like "We can help you with..." or "Looking for...?"
• •Maintain a Friendly, Conversational Voice: Use approachable language. Avoid overly technical jargon unless addressing a specialist audience (and even then, offer to explain). Contractions (e.g., "we're," "it's") can help achieve this.
• •Emphasize Local Connection and Community: Regularly mention your local roots, support for the community, and understanding of local needs. This resonates with the established customer base.
• •Showcase Expertise Authentically: Back up claims of expertise with specific examples, tips, or by highlighting staff knowledge. Instead of just saying "we're experts," say "Our paint specialists can help you find the perfect shade and finish..."
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, in-store signage, and any advertising material is harmonious. This builds a strong, recognizable brand identity.

Social Perception

Highly Regarded Locally, Go-To for DIY and Professional Needs, Reliable and Knowledgeable Resource, Good Value and Fair Prices, Positive Online Experience

Copy Examples

• •Headline: "Tackling a DIY project? Our experts at Ronayne's are here to lend a hand (and the right tools!) Pop in for friendly advice and everything you need to get it done."
• •Social Media Post: "Supporting our brilliant local community is at the heart of what we do. Proud to be your neighbours in Thurles for over 40 years! What project are you working on today? #RonayneHardware #CommunityFirst #Thurles"
• •Service Highlight: "Need it? We've got it! From plant hire to paint mixing, Ronayne Hire & Hardware offers a massive range of services with the same honest advice and quality you’ve come to expect. Your project is our priority!"
• •Product Promotion: "Get your garden summer-ready! ☀️ Discover top-quality lawnmowers, vibrant plants, and expert tips from our team. Real value, real expertise, right here at Ronayne’s. #GardenGoals #IrishSummer #Homevalue"
• •About Us Snippet: "More than just a hardware store, we're three generations of Ronaynes committed to serving Tipperary with a smile, solid advice, and the best brands. We're your local experts, dedicated to helping you build, fix, and create."