Brand Tone

Cool & Understated, Modern & Stylish, Community-Oriented, Confident & Appreciative, Slightly Edgy/Mysterious

Brand Values

• •Originality & Design
• •Quality
• •Self-Expression
• •Community
• •Style Consciousness

Best Practices

• •Develop a Tone of Voice Guide: Clearly define the brand's personality, "do's and don'ts" for language, preferred vocabulary, and even sentence structure. Share this with anyone creating content.
• •Understand Your Audience: Continuously research and understand the target demographic's language, slang (if appropriate and authentic), and communication preferences. The tone should resonate with them.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or customer service email, the underlying tone should feel familiar and aligned with the Shaded brand.
• •Prioritize Visual-Copy Harmony: Ensure the copy complements the visual elements. For Shaded, where graphics are key, the text should enhance, not detract from or contradict, the visual message.
• •Review and Refine: Regularly audit existing copy and new content to ensure it aligns with the established tone. Solicit feedback and be prepared to adapt as the brand evolves, without losing the core essence.

Social Perception

Visually Appealing, Emerging Brand, Fashionable/Trendy, Positive (among engaged followers), Niche Appeal

Copy Examples

• •Instagram Post (New Collection Launch): Unseen layers. New designs just dropped. Define your narrative. #ShadedStyle #StreetwearCulture #NewCollection
• •Facebook Ad (Targeting Lookalike Audience): Your everyday canvas. Shaded offers premium graphic wear for those who speak through style. Find your next statement piece. Shop Now. [Link]
• •Product Description (for a specific graphic tee): The 'Concrete Bloom' Tee: Where urban grit meets organic forms. Crafted for comfort, designed to be seen. Wear it your way. 100% Cotton. Limited Run.
• •Email Newsletter Subject Line (Sale): Shaded Selects: Curated pieces, now accessible. Your style upgrade awaits.
• •Website Banner (Homepage): SHADED: Graphics that speak. Style that endures.