Brand Tone

Passionate & Enthusiastic, Authentic & Genuine, Expert & Knowledgeable, Community-Oriented & Friendly, Adventurous & Performance-Driven

Brand Values

• •Craftsmanship & Quality
• •Customization & Personalization
• •Performance & Innovation
• •Passion for Skiing
• •Community & Authenticity
• •Customer Experience
• •Durability & Repairability

Best Practices

• •Speak "Skier to Skier": Use language that resonates with passionate skiers. Incorporate authentic skiing terminology naturally, but avoid being overly exclusive or jargony where clarity is needed for a broader audience. Maintain an enthusiastic and knowing tone that reflects a shared love for the sport.
• •Emphasize Craftsmanship and Origin: Consistently weave in the "handcrafted in Crested Butte" narrative. This reinforces authenticity, quality, and the brand's deep connection to a renowned ski destination.
• •Highlight Personalization and Expertise: Whether talking about custom or "Romp Ready" skis, emphasize the expert design and the ability to match skis to individual needs and styles. Position the team as knowledgeable partners in the skier's quest for the perfect ride.
• •Keep it Genuine and Passionate: Let the authentic love for skiing and mountain culture shine through. Avoid overly corporate or generic marketing speak. Share stories, showcase the team, and connect with the emotional aspects of skiing.
• •Focus on the Experience, Not Just the Product: While detailing technical features is important, always link them back to how they enhance the on-mountain experience – more confidence, better performance in specific conditions, more fun, or the joy of a perfectly tailored ski.

Social Perception

A high-quality, boutique ski manufacturer that makes durable and high-performing skis, especially well-suited for those who value customization. An authentic Colorado brand deeply connected to the hardcore skiing culture of Crested Butte. Experts in ski design and construction, offering a personalized experience that larger brands can't match. Made in the USA, which appeals to a segment of the market looking for domestically produced goods with a story. A company run by passionate skiers who genuinely care about their product and their customers' experience. Their skis are sometimes seen as an investment, but one that is justified by the quality, customization, and longevity. The brand has a "cult-favorite" or "locals-only relic" vibe within the Gunnison Valley, known for quality and a connection to the ski bum lifestyle, which is now aiming for broader regional recognition.

Copy Examples

• •Headline: Handcrafted in Crested Butte. Engineered for Your Adventure. Body: Forget one-size-fits-all. At Romp Skis, we build *your* perfect ski. From deep powder days to carving groomers, experience the difference that true craftsmanship and personalized design make. Let's build your dream quiver.
• •Social Media Post (with an image of skis in deep powder): This is what we live for. The silence of a powder morning, the perfect line, and skis that feel like an extension of your soul. Our Oso 105s, designed for deep days and big adventures, are handcrafted right here in Crested Butte by skiers, for skiers. Ready to Romp? #RompSkis #HandcraftedSkis #PowderDay #CrestedButte #SkiingIsLife
• •Website "About Us" Snippet: Born in a Crested Butte garage in 2010, Romp Skis started with a simple idea: build better skis for the mountains we love. Today, that passion for quality, innovation, and the perfect turn still drives everything we do. We’re a team of dedicated skiers, builders, and designers, committed to giving you an unparalleled on-mountain experience.
• •Product Description Snippet (for Zorro 100): The Zorro 100 isn't just a ski; it's your all-mountain accomplice. Nimble enough for tight trees, stable through chopped-up snow, and with an energy that begs for one more lap. Hand-built with a poplar core and the option for our vibration-damping Countervail technology, it’s your versatile partner for whatever the mountain throws your way.
• •Email Subject Line: Your Custom Ski Journey Starts Here. Email Body Snippet: Tired of skis that *almost* work? At Romp, we believe your gear should be as unique as your skiing style. Our one-on-one design process ensures your custom skis are perfectly tailored to how and where you rip. Let's talk about your perfect setup.