Brand Tone

friendly, approachable, and personal. They aim to make customers feel welcome and valued, whether online or in their physical store. There's also an element of enthusiasm and passion for their products and craftsmanship, particularly for their handmade LEMPI collection. The communication is generally informative and helpful.

Brand Values

• •Customer Focus: They emphasize that customers are the most important aspect of their work and strive to offer the best possible service.
• •Quality and Craftsmanship: They highlight their handmade LEMPI collection and feature other quality Finnish jewelry brands.
• •Uniqueness and Personality: They aim to offer personal and colorful jewelry that stands out and allows customers to express their individual style.
• •Tradition and Trust: With 30 years in business and a loyal customer base, they value the trust built over time.
• •Finnish Design: They promote and sell jewelry from recognized Finnish designers and brands.

Best Practices

• •Know Your Audience: Understand who you're talking to and tailor your language to resonate with them while staying true to the brand's core personality.
• •Use "You" and "We": Directly address the customer ("you") and use "we" to create a sense of a personal relationship and a team behind the brand. This fosters a friendly and approachable feel.
• •Highlight What Makes You Special: Consistently weave in your unique selling propositions, like the handmade LEMPI collection, your long history, or your commitment to customer service, in an enthusiastic and genuine way.
• •Be Responsive and Engaging: When interacting on social media or responding to reviews, maintain the friendly and helpful tone. Acknowledge feedback positively, even if it's constructive criticism.
• •Maintain Visual Consistency: While not strictly copywriting, ensure your visuals (photos, videos) align with the brand tone. For Koruliike Romeo & Julia, this means warm, inviting, and authentic imagery that showcases the beauty and uniqueness of the jewelry.

Social Perception

trustworthy and customer-oriented jewelry store offering a wide selection of beautiful and unique pieces. They are seen as a long-standing local business with a commitment to quality. The inclusion of well-known Finnish brands likely enhances their reputation for quality and design.

Copy Examples

• •Find the piece that tells your story. ✨ Explore our newest collection of handcrafted LEMPI earrings, made with love right here in Oulu!
• •Looking for a little sparkle to brighten your day? Our friendly team is always here to help you discover the perfect jewelry to match your unique style. Come say hi or browse online!
• •Thirty years of bringing joy through beautiful jewelry! We're so grateful for our wonderful customers. What special moments have you celebrated with a piece from Romeo & Julia?
• •Dare to be different! Our selection of vibrant and unique jewelry is perfect for expressing your personality. Which colorful piece catches your eye today? #KoruliikeRomeoJulia #UniqueJewelry
• •From timeless classics to the latest trends, we've got something for every jewelry lover. Plus, enjoy fast shipping and the exceptional service our customers have come to expect!