Brand Tone

Trustworthy & Experienced, Friendly & Welcoming, Personal & Caring, Professional & Knowledgeable, Community-Oriented, Value-Driven

Brand Values

• •Integrity & Honesty
• •Craftsmanship & Quality
• •Customer Service Excellence
• •Family & Community
• •Passion for Jewelry
• •Trust

Best Practices

• •Always Emphasize Trust and Experience: Weave in mentions of their long history (since 1980), family ownership, and expertise to build confidence. Use phrases like 'trusted for generations,' 'expert craftsmanship,' 'our family helping yours.'
• •Maintain a Friendly, Welcoming Voice: Use warm, approachable language. Address the customer directly and personally (e.g., 'your love story,' 'we're here for you'). Avoid overly formal or corporate jargon. Reflect the 'family atmosphere' customers praise.
• •Highlight the Personal Touch and Care: Focus on understanding customer needs, celebrating their special moments, and offering personalized service. Use words like 'caring,' 'dedicated,' 'passion,' and 'honored.' Talk about creating 'unforgettable' pieces.
• •Showcase Value and Integrity (Without Being Salesy): Clearly communicate the benefits of choosing an independent jeweler (e.g., fair pricing, direct sourcing, no-pressure environment) as a point of difference from larger competitors. Reinforce honesty and transparency.
• •Be Community-Focused and Authentic: Reference their local St. Louis roots and commitment to serving the community. Let the genuine passion of the owners shine through. Share customer stories (with permission) to illustrate the positive impact they have.

Social Perception

Romantique Jewelers is highly regarded by its customers as a trustworthy, family-owned local jeweler that provides exceptional, personalized service and high-quality products, especially custom designs and repairs. They are seen as a reliable alternative to larger, impersonal chain jewelers, offering better value and a more caring approach. The staff, particularly Dominick and Kim, are perceived as knowledgeable, passionate, and genuinely invested in their customers' happiness. Their recent move and business awards contribute to a perception of a thriving, well-managed business.

Copy Examples

• •Headline: Your Love Story, Beautifully Crafted. Our Family Helping Yours. Body: 'For over 40 years, Romantique Jewelers has been St. Louis' trusted choice for moments that last a lifetime. From breathtaking engagement rings to cherished family heirlooms, we pour our heart into every piece. Visit our new Olive Blvd. showroom and experience the personal touch and expert craftsmanship that generations have come to love. Let's create something unforgettable, together.' Call to Action: Discover Your Dream Piece Today.
• •Headline: More Than Just Jewelry, It's a Promise. Kept with Integrity. Body: 'At Romantique Jewelers, we believe in honest advice, fair prices, and the kind of quality that shines for generations. No pressure, just a genuine passion for helping you find or create the perfect expression of your affection. We're your local St. Louis jewelers, dedicated to making your experience as special as the jewelry itself.' Call to Action: Meet Our Family of Jewelers.
• •Headline: Award-Winning Service, Neighborhood Feel. Body: 'We're honored to be recognized for our commitment to excellence, but our greatest reward is seeing you smile. Romantique Jewelers combines award-winning expertise with the warm, welcoming service you'd expect from your neighborhood jeweler. Bring us your dreams, your repairs, your questions – we're here for you.' Call to Action: Experience the Romantique Difference.
• •Headline: Custom Designs as Unique as Your Story. Body: 'Have a vision for a one-of-a-kind piece? At Romantique Jewelers, Dominick and Kim specialize in bringing your unique jewelry dreams to life. With a passion for wearable art and decades of experience, we'll guide you through every step, ensuring your custom creation is everything you imagined and more. Because your story deserves to be told beautifully.' Call to Action: Start Designing Your Legacy.
• •Headline: Not Your Average Jewelry Store. And We're Proud of It. Body: 'Tired of the same old mall experience? Romantique Jewelers is a true 'Mom & Pop' shop with an 'Old School' work ethic, right here in St. Louis. We offer incredible value with direct diamond connections and a commitment to service that the big chains can't match. Come see why our customers become friends, and friends become family.' Call to Action: Visit Us on Olive Blvd!