Brand Tone

Aspirational, whimsical, gracefully feminine, gentle, soft-spoken, evocative, emotional, familiar, sweet, and encouraging.

Brand Values

• •Elegance and Timelessness
• •Femininity and Romance
• •Quality and Detail
• •Sustainability
• •Inclusivity (in a specific niche)

Best Practices

• •Maintain a "Whimsical Vocabulary": Consistently use a specific set of words that reinforce the brand’s identity. Words like dreamy, whisper, delicate, poet, storybook, darling, ethereal, timeless, cherish, and enchanting should be mainstays in the brand's lexicon.
• •Focus on "The Feeling," Not Just the "Features": While mentioning fabric and fit is important, the copy should always lead with the emotion the garment is meant to evoke. Instead of "100% polyester," start with "A fabric that floats and moves with you." Connect the product to an experience, like "the perfect dress for watching the sunset."
• •Tell a Story: Frame products as characters or elements within a larger romantic narrative. A new collection isn't just a product drop; it's the "next chapter." A dress isn't just an item of clothing; it's a "keepsake for future memories." This elevates the brand beyond a simple retailer.
• •Incorporate Values into Messaging: Regularly and naturally weave brand values into the copy. When discussing a new item, mention its timeless design that makes it a "conscious and lasting choice." This reinforces the brand's commitment to sustainability and quality without sounding preachy.
• •Speak Directly and Gently to the Customer: Use a familiar and intimate tone. Address the customer with terms like "darling," "lovelies," or simply "you" in a way that feels personal and warm. This creates a direct, one-on-one connection that builds community and brand loyalty.

Social Perception

Positive within its target niche, seen as a go-to source for hyper-feminine, cottagecore, romantic, and vintage-inspired clothing; fosters a strong community, though potential questions about originality versus drop-shipping from other platforms exist.

Copy Examples

• •Meet the Seraphina dress, designed for golden hours and daydreams. With its delicate lace trim and a silhouette that whispers of vintage romance, it’s more than a dress—it’s a feeling. Where will you wear yours? #RomanticHoliday #DreamyDresses #Cottagecore
• •Crafted from the softest cotton voile, the Poet's Blouse is a study in delicate detail. From the ruffled cuffs that cascade over the wrist to the pearlescent buttons lining the bodice, every element is designed to evoke a sense of gentle elegance. Pair it with your favorite skirt for an afternoon tea or with simple denim for a touch of everyday poetry. Made to be cherished for seasons to come.
• •Hello, darling, Wasn't this week made for dreaming? We believe every day holds the potential for beauty and romance. That’s why we’ve curated a new collection of pieces that feel like they’re straight from a storybook. From hand-drawn floral prints to fabrics that feel like a gentle embrace, find your next forever-piece and let your personal fairy tale unfold. [Shop The New Collection]
• •Tired of fleeting trends? At Romantic Holiday, we create beautiful, feminine pieces designed to last. Our pre-order model means we only produce what is loved, reducing waste and honoring our planet. Discover timeless dresses and blouses that tell a story of elegance and conscious choice. #SlowFashion #VintageStyle #RomanticHoliday
• •Our favorite dress for any chapter of your story ✨ #RomanticStyle #OOTD #HowToStyle #VintageFashion