Brand Tone

Slightly Whimsical/Magical, Passionate (for books/reading), Sassy & Fun

Brand Values

• •Romance
• •Personalization
• •Creativity
• •Passion (for books/reading)
• •Whimsy/Magic

Best Practices

• •Focus on creating copy that feels like advice from a close friend helping to find the perfect, heartfelt gift.
• •Maintain a consistent brand voice across all platforms to build brand recognition and trust.
• •Incorporate elements of whimsy and wonder when referencing stars, the cosmos, and timeless art.
• •When appealing to readers and writers, infuse the copy with passion and a touch of sass, reflecting the 'SASSY & BOOKISH' vibe.
• •Ensure that all copy, even when promoting bookish merchandise, is rooted in the broader sense of 'romance'.

Social Perception

Positive & Emotionally Resonant; customers are likely to see the brand’s core products as highly thoughtful, romantic, and unique gifts. Expansion into bookish merchandise might create a dual perception: one part focused on romantic, personalized celestial gifts, and another part catering to avid readers with a potentially more 'fun' or 'sassy' undertone, though still rooted in 'romance' in a broader sense.

Copy Examples

• •"Discover the stars that aligned on your special day. A timeless keepsake for your love story."
• •"Looking for the perfect anniversary gift? Our personalized star maps capture the magic of your unique connection."
• •"Calling all bookworms! Show off your literary love with our sassy and bookish tees and notebooks."
• •"Craft your own world of romance with our adult coloring books, filled with coquettish charm and delightful details."
• •"Team Romanticality: Creating art and merchandise for readers, writers, and romantics at heart."