Brand Tone

Elegant & Refined, Artisanal & Authentic, Historic & Traditional, Passionate & Reverent (towards nature and craft)

Brand Values

• •Heritage & Tradition
• •Quality & Excellence
• •Artisanal Craftsmanship
• •Nature & Naturality
• •Beauty & Elegance
• •Authenticity
• •Sustainability & Responsibility

Best Practices

• •Embrace Elegant Language: Use sophisticated and evocative vocabulary that reflects the brand's refined nature. Avoid slang or overly casual terms.
• •Highlight Heritage and Craftsmanship: Consistently weave in references to Romanengo's long history, traditional methods, and the artisanal skill involved in creating the products. Use phrases like "time-honored," "generations of," "master artisans," "handcrafted."
• •Focus on Natural Ingredients and Quality: Emphasize the purity and origin of the ingredients (fruits, flowers, spices, cocoa). Connect the products back to nature and its inherent goodness.
• •Tell Stories: Share anecdotes about the brand's history, the origin of specific recipes, or the traditional significance of certain confections. This creates an emotional connection and reinforces authenticity.
• •Maintain Visual and Verbal Harmony: Ensure that the tone of the copy aligns with the visual presentation of the brand (e.g., elegant photography, classic design elements). The language should evoke the same sense of quality, tradition, and beauty as the visuals.

Social Perception

A Prestigious Heritage Brand, A Purveyor of High-Quality, Artisanal Confections, A Symbol of Genoese Tradition, Luxurious and Exclusive, Authentic and Trustworthy

Copy Examples

• •Headline: Since 1780, The Art of Preserving Nature's Sweetest Moments. Body: Discover Romanengo, where generations of master confectioners have transformed the finest fruits, flowers, and spices into exquisite treasures. Each creation is a testament to time-honored traditions and a passion for authentic flavor. Experience the taste of history.
• •Social Media Post (with an image of candied fruit): Sun-ripened, hand-selected, and patiently candied to perfection. Our candied fruits are more than a delicacy; they are a legacy of Genoese artistry, preserved for your delight. What tradition will you unwrap today? #Romanengo1780 #ArtisanalSweets #CandiedFruit #ItalianTradition
• •Product Description (for a chocolate box): An exquisite symphony of flavors. Our handcrafted chocolates, made with the purest cocoa and natural infusions, offer a journey for the senses. From the delicate whisper of rose to the rich embrace of dark chocolate, each piece is an invitation to indulge in timeless elegance. The perfect gift, a moment of pure Romanengo.
• •Website "About Us" Snippet: For over two centuries, Romanengo has been a custodian of confectionery excellence. We believe in the poetry of patience, the beauty of handmade, and the integrity of nature's finest ingredients. Step into our world, where every sweet tells a story of passion, tradition, and the enduring charm of authentic Italian craftsmanship.
• •Email Subject Line for a seasonal promotion: Romanengo Presents: The Authentic Flavors of an Italian Spring. Body Intro: Embrace the season with Romanengo's exclusive collection of spring confections. Crafted by hand with the freshest blooms and fruits, our limited-edition sweets capture the vibrant essence of nature's awakening.