Brand Tone

charming, gentle, and trustworthy

Brand Values

• •Handmade Quality
• •Celebration of Childhood
• •Customer-Centricity

Best Practices

• •Prioritize "Handmade" in Messaging: Consistently use terms like "handcrafted," "handmade," and "made with love" to reinforce the brand's core value of quality craftsmanship.
• •Emphasize Gentleness and Safety: Use reassuring language such as "soft materials," "gentle on delicate hair," and "secure but comfortable" to appeal to the primary concerns of parents.
• •Incorporate Storytelling: Share the inspiration behind a collection or the process of making a bow. This enhances the "handmade" value and builds a stronger connection with the audience.
• •Maintain a Warm and Personal Voice: Address the customer in a friendly and familiar way. Use "you" and "your little one" to create a direct and personal line of communication.
• •Leverage User-Generated Content Authentically: Continue to feature customer photos and videos. When reposting, use captions that express gratitude and celebrate the children, which reinforces the brand's community focus and trustworthiness.

Social Perception

Customers and followers perceive the brand as a source of high-quality, adorable, and stylish accessories for children. The brand is seen as personable and engaged.

Copy Examples

• •Handcrafted with love, for your little love. Our new 'Petal Pink' bow is the perfect finishing touch for any occasion. Made with the softest ribbon to be gentle on delicate hair. #handmadebows #babyfashion #romaboutique
• •Adorn Their Moments. Discover our collection of unique, handmade hair bows and create beautiful memories, one accessory at a time.
• •A little something to make you smile. As one of our cherished customers, we're giving you an exclusive 15% off our new collection. Thank you for letting us be a small part of your family's special moments.
• •Each 'Ocean Bow' is meticulously handcrafted, featuring a beautiful sparkle that captures the light. The versatile clip is designed for a secure but gentle hold, perfect for all-day adventures and picture-perfect moments.
• •Looking for that perfect, gentle accessory for your baby? At Roma Boutique, we create beautiful, handmade bows that are as unique as your little one. Shop our collection today and receive 10% off your first order with code 'WELCOME10'.