Brand Tone

Innovative & Tech-Forward, Community-Focused & Supportive, Quality-Driven & Confident, Approachable & Passionate, Value-Oriented

Brand Values

• •Innovation
• •Quality & Engineering
• •Customer Focus & Support
• •Affordability & Value
• •Integrity & Dedication

Best Practices

• •Emphasize Innovation and Technology: Consistently highlight new features, technological advancements (like the GalvoMATIC), and how Roly is pushing the boundaries in the hobby laser market. Use terms like "groundbreaking," "advanced," "next-generation."
• •Foster Community and Support: Actively encourage engagement in the Facebook group. Use inclusive language ("our family," "join us"). Share customer success stories and highlight the responsiveness of the support team.
• •Showcase Quality and Engineering: Detail the thought process behind designs, the quality of materials used, and the in-house assembly and testing. Be confident in the product's capabilities and durability.
• •Maintain an Approachable and Passionate Voice: Even when discussing technical details, keep the language accessible. Let the passion for creating and enabling others to create shine through. Share insights from the team, including the CEO when appropriate, to personalize the brand.
• •Focus on Value and Empowerment: Clearly communicate the benefits users get for their investment – not just the machine, but the support, community, and the ability to achieve their creative or business goals. Frame products as solutions that empower users.

Social Perception

Positive Reputation for Quality & Build, Excellent Customer Service, Good Value for Money, Innovative Newcomer, Strong Community Endorsement, Reliable

Copy Examples

• •Unleash Your Creativity with Roly Automation: Precision Engineering, Limitless Possibilities. Stop dreaming, start creating. Roly Automation lasers are thoughtfully designed and rigorously tested to bring your visions to life. Join our family of makers and experience the difference innovation makes.
• •More Than a Machine, It's a Partnership. Discover the Roly Automation Advantage. We're not just building lasers; we're building a community. With robust machines, cutting-edge technology, and an exceptional customer care team ready to support you, Roly Automation is your trusted partner in creation.
• •The Future of Hobby Lasers is Here: Introducing the GalvoMATIC by Roly Automation. Experience groundbreaking speed and precision with the GalvoMATIC, the XY galvo laser that's redefining what's possible for hobbyists. Engineered for excellence, designed for you. Pre-order yours and join the revolution!
• •Quality You Can Feel, Support You Can Count On. That's the Roly Promise. From high-quality components to our dedicated support team (and a CEO who’s always listening!), Roly Automation is committed to your success. Invest in a laser built to last and a company that stands behind it.
• •Why Settle? Elevate Your Craft with Roly Automation's All-In-One Laser Solutions. Get everything you need in one thoughtfully engineered package. Our LaserMATIC series offers power, precision, and user-friendly features, all backed by a passionate community and unparalleled support. Create without limits.