Brand Tone

personal, passionate, and nostalgic

Brand Values

• •Authenticity & Legacy
• •Quality & Uniqueness
• •Sustainability & Ethical Choice
• •Community & Connection
• •Passion for the Craft

Best Practices

• •Always Lead with Passion and Personality: Use enthusiastic and personal language. Phrases like "I love," "We believe," and direct questions to the audience make the brand feel human and relatable.
• •Tell the Story: Every piece has a history. Weave the narrative of legacy, craftsmanship, and the "hunt" for vintage treasures into product descriptions and social posts to add value beyond the physical item.
• •Emphasize Sustainability: Consistently mention the ethical benefits of choosing vintage over fast fashion. This appeals to a core value of many modern consumers and reinforces the brand's mission.
• •Stay Approachable and Inviting: Use a conversational tone. Encourage questions and interactions. End captions with a call to connect, such as "Let me know what you think!" or "Just ask me!"
• •Use Consistent, Evocative Keywords: Regularly use terms that align with the brand's aesthetic, such as "timeless," "curated," "gem," "boho," "free-spirit," "nostalgic," and "unique" across all platforms to build a strong, recognizable identity.

Social Perception

trustworthy and authentic source for high-quality vintage clothing

Copy Examples

• •Some dresses just feel like a story. ✨ This 70s floral dream was handpicked for its vibrant print and free-spirited vibe. It ’s not just a dress; it ’s a piece of history, waiting for its next chapter with you. Ready to roll with it? Tap to shop or visit our website for more curated gems.
• •More than a store, Roll With It Vintage is a legacy. It began with my mom, a collector and fashion lover who saw the magic in clothes from another time. Now, I get to continue her passion, unearthing the best vintage pieces just for you. Every dress, blouse, and accessory is a treasure we can't wait to share.
• •Your weekly dose of vintage just dropped ✌️Which era is your favorite? 60s chic, 70s boho, or 80s glam? Let me know in the comments! #vintagestyle #sustainablefashion #outfitinspo #rollwithitvintage
• •New Gems Unearthed | Your Exclusive Look at This Week's Vintage Drop. Body: "Hi vintage lover, We believe that style shouldn't cost the earth. This week, we've curated a collection of timeless pieces that tell a story of quality and craftsmanship. From dreamy Gunne Sax dresses to perfectly worn-in denim, you're choosing style that lasts. Shop sustainable, shop unique."
• •The perfect finishing touch. ✨ Discover unique, hand-selected vintage accessories that tell a story. Add a touch of nostalgia and timeless quality to your wardrobe. Shop our collection of vintage purses, jewelry, and more.