Brand Tone

Friendly and Approachable, Enthusiastic and Fun-Loving, Wholesome and Family-Oriented, Authentic and Sincere, Patriotic and Supportive (of veterans)

Brand Values

• •Family and Togetherness
• •Outdoor Fun and Activity
• •Inclusivity
• •Simplicity and Accessibility
• •Quality and Durability
• •Supporting Veterans
• •Unplugging and Connecting

Best Practices

• •Emphasize Connection and Shared Experiences: Use words that evoke togetherness, joy, laughter, and memory-making (e.g., "gather," "share," "connect," "family," "friends," "memories").
• •Keep it Simple and Inclusive: Write in clear, straightforward language that is welcoming to everyone, regardless of age or gaming experience. Avoid jargon or overly competitive terms.
• •Highlight the "Unplug and Play" Aspect: Gently encourage a break from screens and a return to tangible, outdoor fun. Focus on the benefits of fresh air and active play.
• •Authentically Weave in the Veteran Story: When appropriate, share the founder's story and the brand's commitment to supporting veterans. This adds depth and resonates with a value-driven audience.
• •Maintain an Enthusiastic and Positive Voice: Let the genuine passion for the game and outdoor fun shine through. Use upbeat language and focus on the positive emotions associated with playing Rollors.

Social Perception

Positive, Fun and Engaging, Great for Social Gatherings, Easy to Learn, Challenging to Master, Good Quality, Support for a Good Cause, Unique and Refreshing

Copy Examples

• •Headline: Gather 'Round for Good Times! Rollors: The simple, fun-fueled game bringing families together, one roll at a time. Unplug, get outdoors, and make some memories! #Rollors #FamilyFun #OutdoorGames
• •Social Media Post (with image of diverse group playing): Young or old, pro or newbie – everyone loves Rollors! Easy to learn, a blast to play. Perfect for your next backyard BBQ or beach day. What are your favorite Rollors memories? Share below! #GetYourRollOn #AllAgesFun #VeteranOwned
• •Product Description Snippet: Crafted for connection and outdoor joy, Rollors was invented by a U.S. veteran to bring people together. More than just a game, it’s a chance to laugh, compete, and enjoy the simple pleasure of playing outside.
• •Email Subject Line: Ready to Roll into a Summer of Fun? ☀️
• •Short Ad Copy: Tired of the same old yard games? Discover Rollors! It’s the exciting, easy-to-learn game that combines skill and luck for hours of outdoor entertainment. Perfect for all ages. Grab your set and let the good times roll!