Brand Tone

The brand's tone is profoundly personal, soulful, and artisanal. It communicates a sense of "refined ease" and "wild spirit". The language used is evocative and connects with a desire for authenticity and uniqueness. Words like "slow craft," "small batch," "sacred adornment," and "soulfully" are consistently used, establishing a voice that is both grounded and aspirational. The tone avoids casual slang, instead opting for a more refined, articulate, and confident voice that aligns with luxury and high-quality craftsmanship.

Brand Values

• •Artisanal Quality
• •Authenticity
• •Connection to Nature
• •Individuality

Best Practices

• •Emphasize the "Handmade" Narrative: Always highlight that each piece is made by hand by a single artist. Use phrases like "slow craft," "small batch," and "forged by my two hands" to reinforce the value of the process.
• •Use Evocative, Nature-Inspired Language: Connect the products to the natural world. Use words like "earth," "organic," "wild," and "stones" to ground the brand in its primary source of inspiration.
• •Maintain a Refined yet Personal Tone: The voice should be sophisticated and articulate, reflecting the luxury quality of the items. However, it must remain personal and soulful by telling the story of the artist and the creative process.
• •Focus on Uniqueness and Individuality: Stress that each piece is a "one of one." This appeals to a customer base seeking exclusive, non-mass-produced items that reflect their own unique style.
• •Create a Lexicon of Brand Words: Develop a list of on-brand words (e.g., soulful, forged, wild, timeless, sacred, adornment, refined, organic) and use them consistently across the website, social media, and marketing materials to build a strong, recognizable brand voice.

Social Perception

The brand is perceived as a high-end, niche provider of unique, handcrafted goods. The identity created by designer Meg Burk emphasizes its nature as a small-batch, handmade business led by a self-taught metalsmith. This positioning targets customers who value artistry, unique design, and the story behind a product. The price points, such as necklaces listed for $275 and $285, further cement its position in the premium, artisanal market segment.

Copy Examples

• •From the earth, for your soul. Introducing the Sundial Collection—where hand-selected stones meet the warmth of forged metal. Each piece is a slow-crafted story, waiting to become a part of yours. Discover timeless, organic design.
• •The Terra Ring. A statement of wild spirit and refined ease. This is not just an accessory; it is sacred adornment, forged by hand and imbued with the soul of the Hill Country. Entirely unique, undeniably bold—just like its wearer.
• •In the studio, it's a slow and intentional process. We believe wholeheartedly in handmade because we know it just feels better—on your body and for your soul. Each piece I make is crafted from start to finish by my two hands. #SlowCraft #HandForgedJewelry #ArtisanMade
• •Born from a love of small-batch and slow craft, Rolling Stone Trading Co. is a one-woman show. Here, wild spirit meets refined ease in jewelry that's built to last, inspired by the natural world, and crafted to be wholly timeless.
• •Magic, Delivered: Your Exclusive Look Inside the Studio.