Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Authentic and Genuine, Knowledgeable and Service-Oriented, Community-Focused

Brand Values

• •Quality
• •Fair Production
• •Authenticity
• •Customer Experience
• •Passion for Sports & Style
• •Durability and Longevity
• •Community & Local Connection

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for the products, sports, and lifestyle shine through. Use exclamation points appropriately and convey energy.
• •Prioritize "You" (the Customer): Address the customer directly (using "du" in German communications as they currently do). Focus on their needs, experiences, and how the products/services benefit them.
• •Emphasize Quality and Expertise, but Keep it Accessible: Talk about quality materials, fair production, and your knowledge without being overly technical or intimidating. Make it clear you're there to help.
• •Foster a Sense of Community: Use inclusive language. Refer to local spots or events (as seen in their "local tips" mention). Encourage interaction and sharing of experiences related to the sports or styles.
• •Blend Style with Action: Reflect the dual nature of the brand. Copy should appeal to both the fashion-conscious individual looking for unique streetwear and the active person seeking reliable gear for their sporting pursuits. Showcase how style and performance can coexist.

Social Perception

Established Local Presence, Dual Identity, Hub for Action Sports & Youth Culture, Quality and Curated Selection, Service-Oriented, Associated with reputable brands

Copy Examples

• •Ready to refresh your style? ✨ Our new collection has just landed! Inspired by urban vibes and a touch of Nordic design, these pieces are all about quality you can feel and style that speaks for itself. Come by Rathausgasse 10, try them on, and leave with a good feeling – and an even better outfit! #RollingRockShop #AarauFashion #NewArrivals #Streetwear #QualityStyle
• •Your next adventure starts here! 🛠️ Whether you're hitting the skatepark, conquering a climbing route, or cruising on your SUP, our Hardware Shop at the Rolling Rock Center has the gear you need. Expert advice? Always. Top-notch quality? You bet. Gear up and get out there! #RollingRockHardware #ActionSports #AarauActive #GetYourGear #OutdoorAdventure
• •School's out, fun's in! 🛹🧗🛴 Looking for an awesome experience? The Rolling Rock Skate- & Sportcenter is your place for everything from skateboarding and climbing to parkour and trampolining. Perfect for all ages and skill levels. Bring your crew, learn new tricks, and make some noise! More info & opening hours on our website. #RollingRockCenter #Aarau #UrbanSports #FunForAll #ActiveLife
• •For us, it's more than just a shop. It's a passion for quality, a commitment to fair production, and the joy of seeing you leave with a product you'll love for years. We believe in authentic experiences and gear that supports your adventures, big or small. That's the Rolling Rock way. #RollingRockValues #AuthenticShopping #QualityCounts #AarauCommunity
• •Tired of endless scrolling? 💻 Rediscover the joy of real shopping at ROLLING ROCK SHOP! Feel the fabrics, try on the styles, and get personalized advice from our passionate team. Whether it's the latest streetwear or the perfect hardware for your sport, the best finds happen offline. Visit us in Aarau! #ShopLocalAarau #RealShoppingExperience #RollingRockShop #PersonalAdvice #FashionAndSport