Brand Tone

Aspirational & Inspiring, Sophisticated & Elegant, Creative & Artistic, Passionate & Knowledgeable, Welcoming & Community-Oriented

Brand Values

• •Beauty: 'Follow Beauty Always' and making the world a more beautiful place. They find beauty in overlooked details.
• •Quality & Craftsmanship: Offering high-quality plants, unique home goods, and expertly designed arrangements.
• •Creativity & Imagination: Embracing imagination, authenticity, and delivering inspired design in creative and unexpected ways.
• •Customer Experience: Genuinely caring about customers and their experiences, aiming to exceed expectations.
• •Authenticity & Passion: Driven by a genuine love for what they do.
• •Community: Creating community through the blending of commerce and talent.
• •Persistence & Courage: The founders embody courage, boldness, and perseverance.

Best Practices

• •Embrace 'Follow Beauty Always': Let this guiding principle infuse all copy. Focus on the aesthetic appeal, the transformative power of beautiful objects and plants, and the inspiration they provide.
• •Use Evocative and Sensory Language: Describe textures, colors, and the feeling that plants and well-designed spaces evoke (e.g., 'verdant life,' 'timeless elegance,' 'artistry of nature').
• •Highlight Uniqueness and Curation: Emphasize that items are 'hand-selected,' 'unique finds,' or part of a 'curated world.' This reinforces the premium and special nature of the brand.
• •Speak to Aspiration and Transformation: Frame products and services not just as items, but as tools to create a desired lifestyle, a 'sanctuary,' or a more beautiful personal environment.
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or overly technical jargon (unless explaining plant care concisely). The language should reflect the quality and artistry of the brand. Even when friendly, it should retain an air of refined passion.

Social Perception

Premium Lifestyle Brand, Source of Inspiration, High-Quality, Unique Offerings, Expensive but Worth It (for many), A 'Treat' Destination

Copy Examples

• •Instagram Post (Image: Stunning, unique orchid arrangement): Elevate your everyday. Discover the art of nature with our latest collection of handcrafted botanical arrangements. Where beauty blooms. #RollingGreens #BotanicalArt #HomeDecor #LuxuryPlants #OrchidLove
• •Website Banner (Image: Beautifully curated outdoor patio setting): Create Your Sanctuary. Explore unique finds and expert design to transform your space, inside and out. Follow Beauty Always. [Shop Outdoor Living]
• •Facebook Ad (Carousel of products: a rare plant, a vintage pot, a stylish home accessory): Beyond the ordinary. At Rolling Greens, we curate a world of inspiration for your home and garden. From rare botanicals to timeless decor, find pieces that tell your story. Visit us and let beauty unfold. #RollingGreensLA #InspiredDesign #HomeInspo #GardenLife #UniqueFinds
• •Email Newsletter Snippet (Subject: Bring Enduring Beauty Home): Dear [Customer Name], At Rolling Greens, we believe that beauty has the power to transform. This week, we invite you to explore our new arrivals – hand-selected pieces and verdant life ready to infuse your home with lasting elegance and inspiration. Discover the story each piece holds. [Link to New Arrivals]
• •Pinterest Pin Description (Image: A lush, creatively designed vertical garden): Dreaming of a green escape? Let us help you bring visionary design and nature's artistry to every corner of your home. Explore living walls and unique plantscapes at Rolling Greens. #VerticalGarden #PlantDesign #RollingGreens #UrbanJungle #HomeSanctuary