Brand Tone

Enthusiastic, Passionate, Knowledgeable, Supportive, Community-Focused, Inclusive, Friendly, Approachable, Authentic/Genuine, Slightly Edgy/Cool.

Brand Values

• •Community
• •Passion for Skating
• •Expertise and Quality
• •Inclusivity
• •Support
• •Customer Satisfaction

Best Practices

• •Embody the "Skater First" Mentality: Always write from the perspective of someone who genuinely loves and understands skating. Use language that resonates with skaters (e.g., "carving," "jamming," "derby track," "session").
• •Prioritize Community and Inclusivity: Ensure copy is welcoming to everyone, regardless of skill level, age, or skating style. Highlight community events, feature diverse skaters, and use inclusive language.
• •Be Genuinely Enthusiastic and Supportive: Let the passion for skating shine through. Offer encouragement, celebrate skaters' achievements (big or small), and position the brand as a supportive partner in their skating journey.
• •Share Knowledge, Don't Just Sell Products: While the goal is to sell, frame it within the context of helping skaters find the *right* gear. Offer tips, advice, and explanations. This reinforces expertise and builds trust.
• •Keep it Real and Approachable (with a touch of cool): Avoid overly corporate or stiff language. Use a conversational, friendly tone. Incorporating a bit of the "bad-assness" or edgy skate culture vibe where appropriate can add personality, but ensure it remains accessible. Maintain authenticity by being transparent and true to the brand's skater-owned roots.

Social Perception

Trusted Local Hub, Community Pillar, Knowledgeable and Passionate Experts, Supportive and Welcoming, Reliable (with occasional online hiccups), Essential for Roller Derby.

Copy Examples

• •🔥 Fresh wheels just rolled in! 🔥 Whether you're carving up the park, jamming on the rink, or dominating the derby track, we've got the perfect set to upgrade your ride. Swing by the shop – our crew (who live and breathe skating!) are stoked to help you find your match. Let's get you rolling! #DerbyCitySkates #SkateLife #NewGearDay #CharlotteSkates #RollerSkatingCommunity
• •Lace 'em up, Charlotte! 📣 Join us this Saturday for a community skate session at Freedom Park! All wheels, all levels, all smiles welcome. It's more than just skating; it's about connecting with your local skate fam. Our team will be there with good vibes and maybe a few spare bearings if you need 'em! 😉 Let's make some memories on eight wheels! #DCSCommunitySkate #CharlotteEvents #RollWithUs #SkaterOwned
• •We're not just a skate shop; we're skaters on a mission! Born from a passion for all things rolling, Derby City Skates is your skater-owned and operated hub. From your very first pair of skates to that custom 'bad-assness' build you've been dreaming of, we’re here to share our know-how, support your journey, and fuel the incredible skating community in Charlotte and beyond. Come say hi – we speak fluent 'skate'!
• •Gear Up & Get Out! 🛹 Your Next Skate Adventure Starts with Savings at Derby City! Hey Skater! Ready to hit the pavement or polish those derby moves? We're making it even easier to get the gear you love with our [Sale Name] event. Our knowledgeable team is always here to help you pick the perfect setup. Because for us, it's all about sharing the joy of skating.
• •New to Skates? No Worries! Derby City Skates Presents: Roll Start - Your First Glide! Join our friendly, supportive workshop designed for total beginners. Our experienced skaters will guide you through the basics, build your confidence, and get you rolling safely. It's all about fun, community, and finding your feet (on wheels!). All are welcome. Let's start your skate story together!