Brand Tone

Passionate & Enthusiastic, Inclusive & Welcoming, Athletic & Competitive, Empowering, Community-Driven & DIY Ethos

Brand Values

• •Inclusivity & Diversity
• •Sportsmanship & Fairness
• •Athleticism & Skill
• •Community & Empowerment
• •Growth & Advancement of the Sport
• •Respect
• •Resilience & Strength

Best Practices

• •Embrace Inclusive Language: Actively use terms that welcome all genders, ethnicities, and abilities. Highlight stories of diverse athletes and teams.
• •Balance Athleticism with Community: While showcasing the high-octane, competitive nature of the sport, always weave in the themes of community, support, and mutual respect that are core to roller derby.
• •Use Active, Energetic Verbs and Passionate Adjectives: Let the copy reflect the dynamic and exciting nature of the sport. Words like 'fierce,' 'unstoppable,' 'united,' 'powerful,' and 'passionate' align well.
• •Incorporate Authentic Voices (Where Possible): Share quotes from skaters, officials, and fans. User-generated content (with permission) can also powerfully convey the brand's community spirit. Team mission statements and crowdfunding narratives offer rich, authentic content.
• •Be Transparent and True to the DIY Ethos: Maintain an honest, straightforward approach. Acknowledge the hard work and dedication of everyone involved, from athletes to volunteers, reinforcing the community-driven aspect of the RDWC.

Social Perception

Positive & Growing, Inclusive & Empowering Community, Athletic & Demanding, Passionate Fanbase, Grassroots & Authentic, Internationally Diverse

Copy Examples

• •Headline: The World Unites. Skates On. Hearts Ablaze. Body: Experience the pinnacle of passion, power, and pure roller derby. The Roller Derby World Cup brings nations together for a celebration of athleticism, inclusivity, and the unbreakable spirit of our global community. Don't just watch. Witness. #RDWC2025 #RollerDerbyWorldCup
• •Headline: More Than Sport. It's a Movement. Body: This is where dedication meets diversity. Where every hit, every lap, every cheer echoes the values of sportsmanship, empowerment, and a worldwide family bound by wheels. Join us for the Roller Derby World Cup – feel the energy, share the passion. Get your tickets now!
• •Headline: Unleash Your Roar. The World Is Listening. Body: From every corner of the globe, they come to compete, to inspire, to redefine strength. The Roller Derby World Cup: fierce competition, incredible skill, and a community that lifts each other up. Be part of the thunder. #RollerDerby #GlobalSports #InclusivityInAction
• •Headline: This Is Our World Stage. This Is Roller Derby. Body: Witness the speed, the strategy, the heart. The Roller Derby World Cup showcases elite athletes from around the planet, battling for glory while championing fairness and respect. It's fast, it's fierce, it's for everyone.
• •Headline: Legacy Forged on Eight Wheels. Body: Join the global roller derby family at the World Cup! Celebrate the grit, the grace, and the incredible stories of athletes who are pushing boundaries and building a more inclusive world, one bout at a time. The next chapter is waiting. Be there. #DerbyLove #RDWC