Brand Tone

Informative & Helpful, Enthusiastic & Passionate, Modern & Accessible, Quality-Conscious

Brand Values

• •Quality
• •Innovation
• •Heritage & Legacy
• •Customer Focus & Service
• •Versatility & Accessibility

Best Practices

• •Embrace the Heritage, but Speak to Today: Acknowledge Rollei's rich history without sounding outdated. Connect the legacy of quality and innovation to current products and the needs of contemporary photographers.
• •Highlight Quality and Reliability: Consistently emphasize the quality of materials, engineering, and the reliability of Rollei products, reinforcing a key brand value.
• •Be Inclusive and Empowering: Address both seasoned photographers who know the brand's history and newcomers looking for accessible, quality gear. Use language that empowers creativity at all skill levels.
• •Maintain a Helpful and Informative Stance: Provide clear, concise information about products. Offer tips and advice that showcase expertise and a genuine desire to help customers improve their photography.
• •Foster Community: Encourage user interaction and content sharing (#rolleimoments). Use language that builds a sense of belonging among Rollei users, connecting them to the brand's extended story.

Social Perception

Respected Legacy, Mixed Reception for Digital Products, Associated with Photography Accessories, Community Aspect

Copy Examples

• •Rollei: Capturing Moments for Generations. Still Innovating Today. From iconic film classics to today's cutting-edge digital gear, Rollei empowers your vision. Discover tools built on a legacy of quality, designed for the modern creator.
• •Steady Shots, Timeless Quality. The Rollei [Tripod Name]. Engineered with precision, trusted by photographers. Our [Tripod Name] offers the stability you need to capture your masterpiece. Built to last, just like the Rollei legacy.
• •Your Vision, Our Heritage. #Rolleimoments. We're blown away by this incredible shot from @[UserHandle]! The Rollei spirit is alive in every click. Share your #Rolleimoments with us and become part of a story that began in 1920.
• •More Than a Camera, It's a Rollei. For over a century, Rollei has stood for quality and photographic excellence. We continue that tradition by providing photographers of all levels with reliable tools and dedicated support to bring their creative ideas to life.
• •Introducing the Future of [Product Category] – Inspired by Rollei's Past. Get ready to experience the perfect blend of Rollei's renowned craftsmanship and tomorrow's technology. Our new [Product Name] is here to elevate your photography.