Brand Tone

approachable, practical, and value-driven. Friendly and Personal, Confident but not Arrogant, Enthusiastic about Technology and Well-being, Direct and Clear

Brand Values

• •Quality & Performance
• •Value for Money/Affordability
• •Customer Focus & Personal Service
• •Innovation
• •Directness & Transparency
• •Passion for Music and Well-being

Best Practices

• •Speak Directly to the Customer: Use "you" and "your" to make the copy feel personal and customer-centric. Address their needs and pain points (e.g., "Tired of earbuds falling out?").
• •Highlight Value, Not Just Price: Instead of just saying "cheap," explain *why* it's a good deal – e.g., "direct-to-consumer savings," "packed with features usually found in pricier models." This reinforces quality alongside affordability.
• •Maintain an Enthusiastic and Helpful Tone: Convey genuine passion for the products and a willingness to assist. Use positive language and be approachable. For instance, instead of "Contact us for issues," try "Have a question or need a hand? Our friendly Dutch team is here to help!"
• •Be Clear and Jargon-Lite (or Explain It): While Rolfstone products have tech features, the explanation should be understandable to a broad audience. If technical terms are used (like ANC or Bluetooth 5.0), briefly explain the benefit.
• •Incorporate Dutch Heritage Subtly (When Appropriate): Mentioning "Dutch company," "Dutch design," or "Personal Dutch service" can reinforce identity and trustworthiness without overdoing it. It adds a touch of local reliability.

Social Perception

Good Value Provider, Reliable for Active Use, Dutch and Approachable, Expanding Beyond Audio, Positive Customer Experiences

Copy Examples

• •Headline: Stop Overpaying for Premium Sound. Experience Rolfstone. Body: We believe everyone deserves incredible audio without the sky-high price tag. As a Dutch company passionate about music and quality, we deliver feature-packed wireless earbuds and headphones directly to you. Great sound, smart features, and personal service – that's the Rolfstone promise. Focus: Value, Quality, Direct-to-Consumer.
• •Headline: Your Workout's Best Mate: Rolfstone Earbuds That Stay Put. Body: Designed for movement, our sports earbuds offer a secure, comfortable fit that won’t quit, no matter how hard you push. Enjoy powerful bass and crystal-clear audio, rain or shine. Plus, with our personal Dutch service, we're always here to help you find your perfect fit. Focus: Performance (especially for sports), Reliability, Customer Service.
• •Headline: Immerse Yourself. Silence the Noise. Introducing Rolfstone Luna ANC. Body: Escape into your music with our Luna Active Noise Cancelling earbuds. Enjoy pure, uninterrupted sound, whether you're commuting, working, or just relaxing. We've packed in the latest tech, like Ambient Mode and long battery life, all at a price that makes sense. Discover the Rolfstone difference. Focus: Innovation, Quality, Value.
• •Headline: More Than Just Music: Rolfstone is About Your Well-being. Body: From crystal-clear audio that motivates your day to air purifiers that freshen your home, our passion extends to your overall well-being. Experience Dutch design and quality across our range of innovative products, all built to enhance your life without breaking the bank. Focus: Broader well-being mission, Innovation, Dutch Quality.
• •Headline: Direct from Us to You: Better Audio, Fairer Prices. Body: Tired of paying for brand hype and middleman markups? So are we. Rolfstone brings top-quality wireless audio directly from the factory to your ears. That means all the latest features, robust performance, and personal support from our Dutch team, at a price you'll love. Focus: Direct-to-Consumer, Transparency, Value, Service.