Brand Tone

Aspirational yet approachable, combining a friendly, personal voice with a confident assertion of quality and health benefits, making it trustworthy and inspiring for a health-conscious audience.

Brand Values

• •Purity and Naturalness
• •Quality Craftsmanship
• •Health and Wellness
• •Authenticity and Passion

Best Practices

• •Always anchor the messaging in the core values of purity and natural ingredients. Phrases like "100% nuts," "no added sugar," and "no palm oil" should be prominent in product descriptions, ads, and social media bios.
• •Frame the health benefits not as a restriction, but as a positive, empowering choice. Use words like "fuel," "nourish," "power," and "goodness" to associate the brand with vitality and well-being.
• •Periodically leverage the authentic story of Rok Starič. Mentioning that the brand is "founder-led" or "born from a passion for quality" adds a layer of trust and authenticity that resonates with consumers.
• •Go beyond the ingredients and describe the sensory experience. Use evocative words like "silky smooth," "satisfyingly crunchy," "rich," "creamy," and "decadent" to make the product more appealing.
• •Ensure the copy complements the clean, earthy, and aspirational visuals. The language should be as uncluttered and high-quality as the photography. A beautiful image of a healthy meal should be paired with copy that speaks to its wholesome and delicious nature.

Social Perception

Customers perceive Rok's as a positive, premium, and healthy option in the nut butter market. It is viewed as a trustworthy European brand, particularly due to its clean ingredient list and commitment to quality, appealing strongly to health-conscious consumers who value transparency and high-quality ingredients.

Copy Examples

• •Instagram Post - Headline: The crunch that completes your morning. Body: Pure, simple, and satisfyingly delicious. Our crunchy peanut butter is made with just one ingredient: the finest roasted peanuts. No sugar, no palm oil, just handcrafted goodness to fuel your day. What are you powering up with? #RoksNutButter #NaturalChoice #HealthyLiving
• •Facebook Ad - Headline: Discover Your New Favorite Spread. Body: From creamy almond to rich hazelnut cocoa, every jar of Rok’s is a testament to purity. Handcrafted in Slovenia and free from additives, it’s the clean, delicious fuel your body deserves. Find your flavor and taste the difference. Shop now for 15% off your first order!
• •Website Banner - Headline: Simply Natural. Exceptionally Delicious. Body: Welcome to the home of real nut butter. We believe in pure ingredients, authentic flavor, and the power of nature. Explore our handcrafted collection and elevate your pantry with Rok's.
• •TikTok Video Script - (On-screen text): 3 ways to upgrade your snack game with Rok’s! (Voiceover, energetic): "Don't just make a snack, make a statement! 1. Swirl it into your yogurt. 2. Spread it on an apple. 3. Blend it in your protein shake. Rok's Almond Butter: 100% almonds, 0% junk. Get yours!" (Hashtags): #RoksNutButter #HealthySnacks #AlmondButter #QuickRecipes #CleanEating
• •Email Newsletter - Subject: A spoonful of goodness awaits, [Customer Name]! Body Preview: Ready to rediscover how amazing natural nut butter can be? See what's new at Rok's and get exclusive recipe ideas inside.