Brand Tone

Authentic, cool, and conscious. It's a blend of nostalgic & passionate, trendy & edgy, eco-conscious & ethical, approachable & community-focused, and independent & creative.

Brand Values

• •Sustainability
• •Individuality & Self-Expression
• •Authenticity
• •Quality
• •Heritage & Timelessness
• •Creativity & Originality
• •Ethical Practices

Best Practices

• •Speak authentically: Use language that feels genuine and true to the vintage world. Avoid overly corporate jargon. Think "cool older sibling" rather than "salesperson."
• •Highlight sustainability naturally: Weave in messages about eco-consciousness and ethical choices as inherent benefits, not just buzzwords. Explain *how* Rokit is sustainable (e.g., "giving garments a new life," "reducing textile waste").
• •Embrace storytelling: Every vintage piece has a past. Hint at this history and encourage customers to make it part of their own story. Use evocative language that paints a picture.
• •Stay visually consistent with your words: Ensure the tone of the copy matches the aesthetic of your imagery and videos. If the visuals are edgy and cool, the copy should reflect that.
• •Engage your community: Use an inclusive and welcoming tone. Ask questions, respond to comments thoughtfully, and reflect the language and passion of the vintage-loving community in your own communications.

Social Perception

Rokit is generally perceived positively by its customers and the wider public as a trusted vintage source, a sustainable choice, fashionable & cool, with generally good customer service and fair pricing for vintage.

Copy Examples

• •Headline: Not just old, it's history. Wear the story. Body: Each stitch, every fade tells a tale. Rokit curates timeless vintage that’s more than just clothing – it's a piece of the past, ready for its next chapter with you. Sustainably sourced, uniquely yours. #RokitVintage #WearTheStory
• •Headline: Fast fashion? Slow down. Body: Choose threads with soul. Our Rokit Originals line gives new life to old fabrics, crafting one-of-a-kind pieces that are as unique as your style and kind to the planet. Rebel against the new. #RokitOriginals #SustainableStyle
• •Headline: Found: Your Next Obsession. Body: Dig through decades of style and unearth that piece you won’t find anywhere else. From 70s flares to 90s grunge, your authentic look is waiting at Rokit. What will you discover? #VintageFinds #RokitHaul
• •Headline: Real Style. Real Sustainable. Real Rokit. Body: For over 35 years, we've been the heart of London's vintage scene, championing individuality and circular fashion. Join the Rokit family and wear your values. #Since1986 #VintageCommunity #EcoFashion
• •Headline: Trends fade. Vintage is forever. Body: Why blend in when you were born to stand out? Explore curated vintage that’s packed with personality and crafted to last. Make a statement without saying a word. Shop Rokit. #IconicVintage #BeOriginal