Brand Tone

Professional, Expert, and Mission-Driven.

Brand Values

• •Sustainability
• •Quality & Reliability
• •Security
• •Professionalism & Partnership
• •Economic Sense

Best Practices

• •Lead with the "Why": Always connect your services back to the core mission of sustainability and the circular economy. This elevates the conversation from just "selling used computers" to "providing a smart, responsible IT solution."
• •Use the Language of an Expert: Employ professional, clear, and confident language. Avoid overly casual slang or jargon. Terms like "certified," "professional," "secure," and "efficient" should be mainstays in your vocabulary.
• •Balance Ecology with Economy: While sustainability is the core value, always highlight the economic benefits for the client—cost savings, value recovery from old assets, and operational efficiency. This makes the proposition compelling from both an ethical and a business perspective.
• •Prioritize Trust and Security: When discussing hardware and data, always emphasize security and reliability. Mentioning certifications and standardized processes is crucial for building credibility with a B2B audience.
• •Tailor Formality to the Platform: Maintain the core professional tone everywhere, but adjust the level of formality. Keep LinkedIn highly professional and industry-focused. On Facebook, you can be slightly more direct and use broader, more accessible language about environmental benefits.

Social Perception

Credible and specialized B2B partner in the sustainable IT space. Perceived as a serious, reliable, and certified company by professional audiences, focusing on data security, ISO certifications, and professional logistics. For a broader audience, perceived as an "eco-friendly" company that recycles and reuses electronics. Overall, a competent, trustworthy, and ethically-driven company delivering valuable service for both economy and environment.

Copy Examples

• •The Circular Economy is More Than a Buzzword. It's a Business Strategy. For every piece of IT hardware we refurbish, we extend its life, reduce e-waste, and deliver significant cost savings to our clients. Partner with Rokai to make your IT lifecycle secure, sustainable, and economically sound. #SustainableIT #CircularEconomy #ITAD #Professionalism
• •Your IT Hardware Has More to Give. Professional IT Remarketing. Certified Data Security. Maximum Value for Your Used Assets.
• •Quality doesn't have to be new. Our professionally refurbished IT hardware helps Swiss businesses save money and the planet. Discover the smart, sustainable choice for your company. #Rokai #Sustainability #SwissIT
• •Securely Retire Your Company's IT Assets?
• •Peace of mind is non-negotiable. Our certified data erasure processes guarantee the complete and irreversible destruction of all your sensitive data, ensuring your company's security and compliance at every step of the IT lifecycle.