Tono de Marca

Artistic, Ethereal, and Conscious

Valores de Marca

• •Sustainability and Ethical Practices
• •Artisanal Craftsmanship & Heritage
• •Inclusivity and Authenticity
• •Emotional Connection and Storytelling
• •Conscious Consumerism & Social Commentary

Mejores Prácticas

• •Emphasize Storytelling: Always connect the product to a deeper narrative – the artisan's skill, the fabric's origin, the inspiration behind the design, or the feeling it evokes. Focus on "wearing memories and dreams."
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to emotions and senses, reflecting the artistic and ethereal nature of the brand (e.g., "whispered traditions," "light shining through," "soulful approach").
• •Highlight Core Values Consistently: Weave in terms like "conscious," "sustainable," "artisanal," "handcrafted," "inclusive," and "ethical" naturally within the copy to reinforce what Āroka stands for.
• •Celebrate Imperfection and Individuality: Use language that empowers and encourages self-acceptance, aligning with the brand’s philosophy of finding beauty in flaws.
• •Maintain a Sophisticated and Thoughtful Voice: Ensure the language is articulate and intelligent, appealing to a discerning audience that values craftsmanship, sustainability, and meaningful consumption. Avoid overly casual slang or hype-driven marketing speak.

Percepción Social

Āroka is perceived as a luxury slow fashion brand with a strong commitment to sustainability and Indian craftsmanship. Customers and media recognize their unique design sensibility that blends traditional techniques with contemporary silhouettes. The brand is lauded for its ethical practices and for empowering artisans. They are seen as a brand that celebrates individuality and imperfections. Āroka has been featured in prominent fashion publications like Vogue, Elle, and Harper's Bazaar, which enhances its credibility and appeal to a conscious, fashion-forward audience. Some customers appreciate the diversity in their offerings, though the premium price point is also noted. They are also recognized for being unafraid to tackle social issues.

Ejemplos de Copy

• •Drape yourself in stories, woven with light and shadow. Our latest collection breathes life into ancient crafts, celebrating the beauty of the beautifully imperfect. Wear your Āroka.
• •More than fabric, it's a feeling. Āroka garments are whispered traditions, mindfully made for the soul that seeks art in everyday expression. Discover the light shining through.
• •Embrace your authentic self. Our inclusive designs honor every form, every story. Āroka: Consciously crafted, ethically created, uniquely you.
• •Let your attire be an echo of your values. With Āroka, choose fashion that treads lightly on the earth and empowers the hands that create. Wear the change.
• •Unravel the threads of convention. Āroka blends timeless artistry with a modern spirit, crafting pieces that are as unique as your journey. Find your narrative.