Brand Tone

Luxurious & Sophisticated, Artistic & Evocative, Passionate & Knowledgeable, British with Flair, Confident & Empowering

Brand Values

• •Uncompromising Luxury & Quality
• •Creativity & Artistry
• •Individuality & Self-Expression
• •Heritage & Britishness
• •Emotional Connection
• •Excellence in Service

Best Practices

• •Emphasize Exclusivity and Rarity: Consistently use language that highlights the preciousness of the ingredients and the artisanal craftsmanship. Words like "rarest," "finest," "meticulously," "handcrafted," and "bespoke" reinforce this.
• •Focus on Sensory and Emotional Language: Describe the fragrances in a way that appeals to the senses and evokes feelings, memories, and aspirations. Use rich, descriptive adjectives and metaphors that paint a vivid picture.
• •Maintain an Elevated and Eloquent Voice: The language should always be sophisticated, articulate, and polished, avoiding overly casual slang or colloquialisms. This reflects the luxurious nature of the brand.
• •Tell the Story of Artistry and Heritage: Weave in narratives about Roja Dove's passion, the creative process, and the brand's British roots. This adds depth and authenticity.
• •Showcase Confidence and Empowerment: Frame the fragrances as more than just a product, but as a means for wearers to feel more confident, elegant, and true to themselves.

Social Perception

Highly Esteemed & Prestigious, Coveted & Aspirational, Masterful Perfumery, Investment in Scent, Polarizing for Some

Copy Examples

• •Headline: Roja Parfums: Where Olfactive Art Meets Uncompromising Luxury. Body: Each fragrance is a meticulously crafted masterpiece, born from the world's rarest essences. Discover the scent that tells your unique story, an invisible signature of unparalleled sophistication.
• •Headline: Evoke Your Deepest Memories. Define Your Presence. Body: More than a perfume, a Roja Parfums creation is an experience. Let the exquisite symphony of notes transport you, unlocking emotions and revealing the most confident, authentic you.
• •Headline: The Essence of British Perfumery. The Pinnacle of Global Luxury. Body: Handcrafted in England, our elixirs blend timeless tradition with visionary artistry. Encased in jewel-like flacons, each drop is an invitation to indulge in the extraordinary.
• •Headline: Beyond Fragrance. It's A Roja. Body: Experience the profound connection when the finest ingredients in the world embrace your skin. This is not merely scent; it is an extension of your very being, a whisper of opulence that lingers.
• •Headline: Your Signature Awaits. Unveil It with Roja Parfums. Body: Journey through our curated collections and find the olfactive art piece that resonates with your soul. Because true luxury is deeply personal, an intimate expression of who you are.