Brand Tone

Eloquent and Evocative, Authoritative yet Passionate, Luxurious and Sophisticated, Intimate and Storytelling

Brand Values

• •Uncompromising Quality
• •Artistry & Craftsmanship
• •Exclusivity & Luxury
• •Passion & Storytelling
• •British Heritage & Elegance

Best Practices

• •Embody Roja Dove's Voice: Study how Roja Dove speaks about his creations. Infuse copy with his characteristic passion, profound knowledge, and eloquent storytelling. Use a rich vocabulary that reflects sophistication.
• •Focus on Sensory Language: Go beyond listing notes. Describe how the fragrance *feels*, the memories it evokes, the atmosphere it creates. Use vivid adjectives and metaphors to paint a picture.
• •Highlight Exclusivity and Rarity: Consistently reinforce the use of the finest, rarest ingredients and the meticulous craftsmanship. Words like "precious," "rare," "bespoke," "meticulous," "masterpiece" should be part of the lexicon.
• •Educate with Elegance: Share insights into the art of perfumery, the origin of ingredients, or the inspiration behind a scent. This positions the brand as an authority while engaging the reader.
• •Maintain Visual & Verbal Harmony: Ensure the copy’s luxurious and sophisticated tone aligns seamlessly with the brand's opulent visual identity across all platforms. The words should feel as precious as the product itself.

Social Perception

Peak of Luxury, Connoisseur's Choice, Aspirational, Intrinsically Linked to Roja Dove, Investment in Scent

Copy Examples

• •Experience the apotheosis of perfumery. Within each crystal flacon lies a symphony of the world's most precious essences, meticulously composed by Master Perfumer Roja Dove to adorn your skin with an unparalleled aura of luxury.
• •Roja Dove invites you on an olfactory journey, where memory and desire intertwine. Discover [Perfume Name], a fragrance born from a cherished moment, crafted to create your own unforgettable signature.
• •Beyond fragrance, it is an emblem of discernment. Sourced from a palette of unparalleled rarity, each Roja Parfums creation is an enduring testament to the art of true British perfumery.
• •Why settle for the ordinary when the extraordinary beckons? Indulge in the ultimate expression of self, a scent that whispers of opulence and shouts of individuality. This is Roja Parfums.
• •The pursuit of perfection is in our DNA. From the meticulous selection of rose de mai from Grasse to the hand-placement of each Swarovski crystal, every detail embodies our commitment to absolute beauty.