Brand Tone

informative, quality-focused, and trustworthy, community engagement, inspiration, caring and responsible

Brand Values

• •Quality & Performance
• •Tradition & Heritage
• •Innovation
• •Comfort
• •Sustainability & Responsibility
• •Customer Focus & Community

Best Practices

• •Prioritize Quality and Detail: Always highlight the superior materials, craftsmanship, and specific technical features of the socks. Explain *how* these benefit the customer (e.g., "merino wool for natural temperature regulation," "reinforced heel for enhanced durability").
• •Emphasize Heritage and Trust: Subtly weave in the brand's long history and Swiss origins to build credibility and reinforce the promise of quality. Phrases like "Nearly a century of Swiss expertise" can be effective.
• •Speak to the Adventurous Spirit (and Everyday Comfort): While catering to outdoor enthusiasts, also acknowledge the everyday comfort and reliability of the socks. Use language that evokes both rugged performance and daily well-being.
• •Be Transparent and Informative: Clearly communicate about materials, technology, and sustainability efforts. Educate the customer about why Rohner Socks are a superior choice.
• •Foster Community and Connection: Encourage user-generated content and interaction. Use inclusive language that makes customers feel like part of the Rohner family and its values.

Social Perception

high-quality, durable, and reliable brand, especially for outdoor activities like hiking and skiing. Customers appreciate the comfort and performance of the socks. The brand's Swiss heritage contributes to this perception of quality and meticulous craftsmanship. There's a strong association with longevity. Their efforts towards sustainability are also acknowledged and appear to be a growing aspect of their brand identity.

Copy Examples

• •Headline: Engineered for Your Every Step. Experience Rohner. Body: Since 1930, Rohner Socks has crafted more than just socks; we've engineered companions for your feet. From alpine expeditions to your daily commute, discover the Swiss standard of quality and comfort.
• •Headline: Performance That Lasts. Value You Can Trust. Body: Invest in comfort that endures. Rohner Socks are meticulously designed with innovative technology and premium materials for unparalleled durability and foot support, whatever your adventure.
• •Headline: Our Heritage, Your Comfort. Body: Rooted in nearly a century of Swiss craftsmanship, Rohner Socks blends tradition with cutting-edge innovation to deliver exceptional comfort and performance. Feel the difference quality makes.
• •Headline: Step Sustainably. Wear Rohner. Body: We believe in protecting more than just your feet. Rohner Socks is committed to sustainable practices, from responsibly sourced materials to eco-friendly packaging, so you can explore the world with a lighter footprint.
• •Headline: Join the Rohner Journey. #AdvancedSocks Body: Your adventures inspire us. Share your moments with Rohner Socks using #AdvancedSocks and become part of a community that values quality, performance, and the pursuit of every path.