Brand Tone

Professional, Prestigious, and Expert

Brand Values

• •Quality & Durability
• •Sustainability & Health
• •Innovation & Design
• •Heritage & Trust

Best Practices

• •Emphasize Heritage and Expertise: Always connect the product back to the brand's 75+ years of weaving experience and its German origins. Use phrases like "A legacy of craftsmanship," "German engineering in every thread," and "Decades of textile innovation."
• •Use Sophisticated and Evocative Language: The copy should reflect the premium nature of the products. Use descriptive adjectives that appeal to senses and intellect, such as "sumptuous texture," "brilliant luminosity," "intelligent design," and "harmonious composition."
• •Highlight Tangible Benefits and Guarantees: While the tone is elevated, the benefits must be concrete. Clearly state practical advantages like washability, stain resistance, high lightfastness, and always mention the 5-year warranty as proof of quality and durability.
• •Integrate Sustainability as a Core Value: Frame sustainability not as a trend, but as a long-standing principle of the brand. Talk about "resource-conserving production," "climate-neutral processes," and "skin-friendly, chemical-free" materials to appeal to the conscious consumer.
• •Maintain a Consistent, Professional Voice: Avoid casual slang, overly familiar tones, or aggressive sales language. The voice should be confident, authoritative, and elegant, whether writing for an Instagram caption, a B2B email, or the main website. This consistency builds and reinforces brand trust.

Social Perception

The perception of Rohleder is overwhelmingly positive, associating it with the premium and luxury segment of the furniture market. Highly regarded by industry professionals and seen as a guarantee of quality in B2B contexts. For end-consumers, the name signifies a higher standard of material, durability, and a premium price, with fabrics perceived as an investment in longevity and style.

Copy Examples

• •The Signature of Quality. The Substance of Design. Rohleder fabrics are more than a material choice —they are a commitment to excellence. Partner with us.
• •Woven in Germany, Cherished for a Lifetime. Discover our Q2 collection: Unmatched durability meets timeless elegance, complete with a 5-year guarantee.
• •We believe a sofa should be a masterpiece, inside and out. That's why we choose Rohleder fabrics. Crafted with German precision and sustainable practices, it ’s a feel-good luxury you can sink into.
• •This piece is upholstered in Rohleder's 'Infinity' velvet, a textile marvel known for its sumptuous texture and brilliant colorfastness. Engineered without chemical treatments, it is kind to your skin and the environment.
• •Rohleder: Where Conscious Craftsmanship and Enduring Style Are Woven as One.