Brand Tone

A hybrid of aspirational luxury and accessible confidence. On the website, it's luxurious, timeless, and craftsmanship-focused; on social media, especially TikTok, it becomes modern, confident, and direct.

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Natural Beauty
• •Customer Centricity
• •Timeless Style

Best Practices

• •Lead with Quality and Craftsmanship
• •Use Evocative and Sensory Language
• •Bridge Timelessness with Modernity
• •Emphasize Individuality
• •Be Transparent About Value

Social Perception

Positive among its customer base, seen as a provider of high-quality goods, trustworthy and reliable, and value-oriented despite being a luxury brand.

Copy Examples

• •Every stitch tells a story of timeless elegance. Handcrafted from the finest natural fur, our coats are not just worn, but cherished. Discover a legacy of unparalleled craftsmanship. #ROHAFURS #TimelessLuxury #ArtisanCrafted
• •Your wardrobe is calling. It needs a statement piece. The GIANNA Leather Jacket. #LeatherJacket #FierceFashion #StyleInspo #ROHA
• •More Than a Garment. A Work of Art. We celebrate the unique beauty of natural materials and the skilled hands that shape them. Experience the ROHA FURS difference.
• •At ROHA FURS, we believe luxury should be personal. That's why we offer our exclusive tailoring service, ensuring your piece is not just a perfect fit for your body, but for your unique style. Let our artisans create something one-of-a-kind, just for you.
• •Luxury you can feel. Quality you can trust. Style you'll love forever. For a limited time, enjoy up to 50% off our collection of handcrafted leather and fur essentials. Shop now and own a piece of timeless craftsmanship.