Brand Tone

aspirational, practical, and modern

Brand Values

• •Innovation
• •Simplicity
• •Aesthetic Functionality
• •Orderliness

Best Practices

• •Lead with the "Why": Always connect the product features to the emotional benefit. Instead of just saying "strong suction," frame it as "reliable organization for a peaceful morning routine."
• •Use Aspirational Language: Employ words like "transform," "create," "elevate," and "sanctuary" to inspire customers and sell a lifestyle, not just a product.
• •Maintain a Clean and Minimalist Voice: Keep sentences clear, concise, and direct. Avoid overly technical jargon and focus on the simplicity of the solution, mirroring the product's design.
• •Acknowledge and Address Pain Points: In your copy, subtly reference common frustrations like clutter, lack of space, or the fear of damaging walls. Position ROHA Home as the definitive solution to these problems.
• •Ensure Visual and Textual Harmony: The clean, modern aesthetic of the product photography should be matched by the copy. The tone should feel as sleek and uncluttered as the ideal bathroom you are selling.

Social Perception

The public perception of ROHA Home is divided. Satisfied customers value products for design and functionality, while a vocal group of dissatisfied customers experienced issues with quality and performance. This results in a contested reputation, perceived either as a clever organization solution or a purveyor of low-quality goods.

Copy Examples

• •Tired of tile-trauma? Get the bathroom of your dreams without the drill. Our Twist & Lock hooks hold up to 7kg, giving you a sleek, modern look in seconds. Tap to shop and transform your space.
• •Calm, clean, and collected. Achieve the perfect bathroom oasis with our minimalist storage solutions. For a limited time, get 30% off our entire collection. Create your sanctuary today.
• •Your Stress-Free Bathroom is Just a Twist Away.
• •It ess more than just a hook; it ess a statement. Our chrome suction hook combines minimalist design with powerful functionality, bringing a touch of elegance to your daily routine. Declutter your space with style.
• •5 Simple Ways to Create a Spa-Like Bathroom (Hint: It Starts with Smarter Storage).